The Internet of Things is primarily associated with digitizing work, but in effect it is also adding the human touch to machines. Uber’s disruptive innovation allowed the additional human connect which thus increased satisfaction levels among users. This approach is now also being borrowed by the B2B world. Several processes have become more intelligent due to the interception by IoT. The insurance industry for example has now started developing customized plans and premium policies depending on driving skills for car insurance. An in-car telemetry plug-in extracts driving related data which is then analyzed to gauge level of the driver. IoT is allowing computing and non-computing devices to connect thereby providing raw data for sophisticated business intelligence to be extracted.

Source: http://www.deskeng.com/de/mindful-machines-humanizing-the-digital-revolution-with-iot/