The tourism industry is one the cusp on change in which certain newer concepts are emerging while older ones are getting refurbished. Authentic local food has increased in acceptability while robots are increasingly being used in tourism operations. Newer destinations are emerging such as Okinawa which is branding itself as the ‘Hawaii of Japan’. In this process several new tourism jobs are emerging in Okinawa. Websites such as bookalokal.com and eatwith.com are providing us authentic local cuisine and culture but using technology to connect the right people.