The tourism industry has now strongly embraced digital marketing especially social media. The national board of Costa Rica was an early mover attracting inbound tourism to the country. But now a number of English speaking countries such as Australia, USA, UK, Canada, New Zealand and Ireland have taken over. Tourism Ireland in fact has over three million Facebook fans and also has healthy profile across Twitter, Instagram, Google Plus, Pinterest and YouTube. A leading global healthcare firm Goodness Company is pushing medical tourism in South America using the power of social media.