Date: 25th Jan 2012 Seminar on “Importance of Social Media”:
Location: Skyline Business School-Gurgaon Campus
Speaker: Mr. Sunny Sharma, Technology Evangelist at Foetron Inc., Online media
The speaker for the seminar was Mr. Sunny Sharma on the topic – Social Media. Mr. Sharma works as Technology Evangelist at Foetron Inc. , Online media .He has graduated in engineering  from Delhi college of engineering .He has a wide experience in social media and social applications and has worked with renowned companies in that field.
The topic social media is a comprehensive topic and is all pervasive in the present economic scenario. Social media is media for social interaction as a superset beyond social communication. Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Friendster, Facebook, MySpace, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing. News aggregation and online reference sources, examples of which are Digg and Wikipedia, are also counted in the social media bucket. Micro-blogging sites such as twitter can also be included as social media.
Social media presents an enormous challenge for firms, as many established management methods are ill-suited to deal with customers who no longer want to be talked at but who want firms to listen, appropriately engage, and respond.
Increasingly, the term ‘social business’ is being used. This reflects that social media is not just a marketing discipline, but that it has multiple touch-points in an organization such as customer service, sales, human resource management and R&D. Social business is where social media has broken down silos and barriers that enable employees to have a genuinely more open and collaborative relationship with the outside world.
The seminar gave us a close insight on how social media has affected the world as a whole and has shrinked it to a great extent. Websites like Facebook has changed the world for good, and now people are more aware of the happenings in and around the world. All in all the seminar was highly informative and interesting. It did make us think that how innovations can bring the world together.

Skyline is the leading specialist from India, offering digital & internet marketing courses.

                                                                   Complied by: Nandini Prasad –(MBA 1st year Student)