Date : 26th March 2014

Date & Day: Wednesday 26^th March, 2014

Topic: “ A survey was conducted on Line’s features ”

Venue: Gurgaon

On Wednesday 26th March 2014, some MBA & BBA students of Skyline attended a 1 day live project organised by LINE India held in Gurgaon. The marketing team of Line India wanted to gauge the perception and usability of the applicability of LINE (A Japanese ‘app’ for instant messaging on smartphones & personal computers). A survey was conducted on Line’s features followed by discussions on various possibilities on best ways to promote this ‘app’ in India.

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