There are six notable ways in which business leaders address the issue of sustainability. The first of them is within the Resources frame. This ponders, often with dire predictions whether the resources available will remain resilient enough against the growing tide of population growth. Water security and soil fertility must remain top of the agenda. The Time frame addresses whether the pollution problems can be solved by 2030, which is the deadline for the UN’s Sustainable Development Goals. The Value frame adherents try to bring sustainability within the broad framework of the corporate strategy. In addition to the now widespread philosophy of the Triple Bottom line they have also initiated the concept of “People, Planet and Profit”, as embraced by Puma. Al Gore has been one of the biggest supporters of this thinking. The Abundance frame school of thinkers look at upcoming exponential changes such as AI, Robotics, IoT and autonomous vehicles with a lot of optimism. Key adherents to this school include Google X, Singularity University and XPRIZE Foundation. Design framers on the other hand blame all our sustainability issues on poor design. Finally, the Moral frame adherents believe that the spotlight needs to be turned on nature having its own rights. They feel that in MBA courses, business ethics and environmental studies need to be more than mere footnotes.

Source:https://hbr.org/2017/10/the-6-ways-business-leaders-talk-about-sustainability?utm_medium=email&utm_source=newsletter_daily&utm_campaign=dailyalert&referral=00563&spMailingID=18302410&spUserID=OTY0OTMwNTk5NwS2&spJobID=1121123502&spReportId=MTEyMTEyMzUwMgS2

Uploaded Date :21 October 2017