Business innovation is increasingly being associated perhaps unfairly with entrepreneurship. The Idea that is doing the rounds is that in order to innovate one has to start a new firm. Thus it is startups which are defeating established larger firms with the innovations which they are able to implement at short notice as opposed to the latter who have long bureaucratic systems of communications. Decision making in larger firms is time consuming thus killing innovation. MBA institutes such as Harvard and Stanford have started entire wings encouraging students to innovate and generate their own startups. Such startups are increasingly coming up with exit strategies knowing fully-well that eventually their enterprises will pay off and they can cash in at the right time. Larger firms are thus coming up with innovation metrics to gauge creativity.