Big Data has changed the way the business world works. The enormous amount of data now available makes it easier for companies to process granular bits of information but at the same time makes the entire process more complex. It allows several other laggards to catch up to industry leaders in far less time than was earlier possible. To put things into context, Wal-Mart handles in excess of a million transactions every hour, overall business transactions every day will rise to above four hundred and fifty billion by 2020, volume of business data doubles every fifteen months or so and more than five billion people are using mobile phones in some capacity worldwide. This has led to business disruptions with innovative companies such as Amazon, Google, Facebook, Airbnb and Uber transforming to industry leaders. Companies that have leveraged this data to conduct business analytics have managed to identify trends and work accordingly, giving them unbridled work advantage. However, in order to be part of this transformation, a cultural shift needs to take place. Professionals must get acquainted to handling such data or using tools such as Hadoop to process the same. Organizations need to be aligned to this new reality so that change management and coordination can be seamless.

Source:http://www.forbes.com/sites/ciocentral/2016/11/08/another-side-of-big-data-big-data-for-social-good-2/#77e18c9f6663