The companies proving to be the true winners of the digital age are those that are solving everyday problems. Southeast Asia is one such market which is at the forefront of digital innovation. The region was a bit slow to react due to numerous local logistical problems, but now spearheaded by some indigenous firms, Southeast Asia is at the cutting edge of such innovation. Zalora is a pan-Asian clothing giant which is changing retail norms for the region. Lazada, which is an e-commerce initiative funded by Alibaba, has responded to Amazon’s entry to the region by ramping up their efforts. They have partnered with over eighty logistics firms in the region to ensure best last-mile delivery. Technology is also helping in talent recruitment and subsequent retention. This recruitment refers to both new recruits who tend to be younger, as well as reskilling of existing, typically older employees. The latter need to be retrained in order to respond to present business challenges. Retailers are also taking care of the instant feedback that platforms such as We Chat or Facebook are enabling. The supply chain has thus been ramped up to provide the best delivery options.

Source:https://knowledge.insead.edu/blog/insead-blog/digital-winners-transcend-technology-8331

Uploaded Date:23 February 2018