Coop Italia is the largest retailer in Italy. In response to growing digitization and changing customer expectations, Coop Italia partnered with Accenture to recreate the customer experience with increased digital initiatives. The entire redesign was curated with due diligence post business intelligence being collected regarding consumer usage patterns. Accenture further roped in the services of Microsoft whose Azure cloud platform enabled Coop to rope in real time insights on usage. The store layout was changed to vertical shelving, while interactive tables were provided in the website for product comparisons. Real-time visualizations can be seen at the store with insights on best-selling product per category. Coop has also made extensive use of Facebook for its digital marketing campaign.

Source:https://www.accenture.com/in-en/success-coop-italia?sr_source=lift_twitter&c=ad_giglbfy18_10073240&n=bac_1117

Uploaded Date:19 March 2018