Contrary to popular perception, a lot of business innovation has taken place when developers have thought small rather than lofty aspects. Thinking small does not only entail the objects that appear smaller but indeed a microscopic introspection. An attention to detail is developed as a result. Pixar for example realized that rectangular tables impeded creativity so they changed over to square ones leading to much better results. Thinking small also enhances collaboration across departments as each one is best at what it does. A tiny detail enabled Polycom to revolutionize the way conference rooms are wired across the globe. Such habits or innovations do not happen overnight but take time often through trial-and-error.

Source: https://hbr.org/2016/09/how-i-built-a-2-billion-company-by-thinking-small