The best performing B2B companies outperform their peers in price setting using three key initiatives. This was deduced from a study conducted by Bain and Company, involving 1,700 companies across forty-two pricing parameters. First of all, the pricing strategy ensures client returns get maximized. The salesforce is empowered with appropriate data warehousing capabilities and the tools to make use of this. The incentives are set such that prudent pricing gets encouraged. Tailored pricing standards ensures that it reflects the product levels. Among the companies that have solved these three, nearly four-fifths are the top performers.

Source:http://www.bain.com/publications/articles/three-ways-the-best-b2b-companies-set-and-get-the-right-price-snap-chart.aspx

Uploaded Date:27 June 2018