The cosmetics industry is one of the oldest and often associated with the very concept of human civilization. It is also a bit slow in reacting and adapting to changes. But now the industry is effecting digital makeovers to tap into the present trends. Four ways have been identified that cosmetics companies can adopt to master digital marketing. First of all, website operations will need to be carefully tackled, especially the speed which is of paramount importance. To this end, the right form of market segmentation is necessary. Social media marketing too needs to be looked at especially through platforms such as YouTube and Instagram, by making use of vloggers. The mobile website or app must have a friendly interface, that is easy to browse.

Source:https://www.forbes.com/sites/forbescommunicationscouncil/2018/09/20/beauty-and-brains-four-ways-cosmetics-companies-are-mastering-digital-marketing/#2376dc840cee

Uploaded Date:27 September 2018