One of the key challenges of the present business scenario is to build added security in to the overall customer journey. For this, the use of business analytics will be of great help, as it will enable the brand to curate personas, fitting in to different customer types. CIAM or Customer Identity and Access Management controls need be selected and then applied so that experiences could be prioritized. Design principles also need to be integrated within the broader team architecture. Strong governance mechanisms need be in place so that the secure customer journey can be ably supported. Overall, there must be the right balance between the customer experience, with the built- in security.

Source:https://www.mckinsey.com/business-functions/risk/our-insights/building-security-into-the-customer-experience

Uploaded Date:17 July 2020