As shocking as it may sound, algorithms based on Big Data have started getting used to write articles. Some publications have already published stories created by machines but have not disclosed the fact to the readers, not knowing what their reactions would be like once they came to know of it. Just as any other outrageous modern innovation such as driverless cars, it is most important to first earn the customers’ trust. Quill and Automated Insights are two such applications that have been used up by media outlets. One of the founders of Natural Science that has created Quill has even semi- jokingly remarked that within the next five years, the app will be able to create Pulitzer Prize winning content.

Source: http://www.forbes.com/sites/bernardmarr/2015/07/22/can-big-data-algorithms-tell-better-stories-than-humans/#52dbe80c42ba

Business research published on reputed online blogging forum Huffington post has identified strategies that will certainly work well for customer acquisition this year. Before further acquisition, it is important to make sure that existing customers as well as employees are kept happy and engaged. The mobile phone is fast emerging as the surest method to executing digital marketing strategies. Its credibility is set to rise this year. Another strategy within this, oft over looked is PPC ads. While often considered a hardcore sales process, PPC works well for new customer acquisition too. Lean growth opportunities too need to be identified. Social media can be cited as an example where Twitter requires constant engagement while other platforms such as Facebook, Instagram or LinkedIn engage customers even with fewer posts.

Source:  http://www.huffingtonpost.com/entry/4-proven-strategies-for-b_b_9435518.html?ir=India&section=india

The tourism industry has long been a laggard to Big Data analytics but is now waking up to the vast opportunities. Data aggregation has long been a problem with segregated players in the industry. That is what Snap-Shot is trying to rectify. The idea is that post hotel stays, travelers do not always fill review forms. But business travelers in particular use enormous amounts of data while staying at the property. This data needs to be captured and analyzed. And this will only happen if the hoteliers provide free WiFi connection to the guests so that data used can be tracked in ethical ways. The business intelligence captured will be indispensable for the hoteliers as well as for review aggregators such as Trip-Adviser. Source:  http://m.hospitalitynet.org/news/4074754.html

A report has been compiled on recent success stories involving Big Data. This tool is actually saving the government a lot of money. Funnily enough, it has impacted on societal values as well helping reduce gum chewing in Singapore. This vast chunk of information has even given critical piece of data to solve climate change dilemmas. It has even predicted that Real Madrid football club will enjoy a spectacular 2016. The concept of data warehousing may be less relevant due to this. Even LinkedIn has gained major success by using these means. Major international intelligence and political bodies such as the EU and the CIA are also now using the same.

Source:  http://www.smartdatacollective.com/martynjones/367583/12-amazing-big-data-success-stories-2016

Big Data has been developed across the globe to help human beings in business processes. However, several shortcomings have been noticed. Data mining out of companies’ customers’ trends is not a completely new method, yet the sheer volume did not exist prior. The human touch and intelligence is being sieved out due to such excessive automation. This is also leading to ad wastage and ad frauds. As a solution the field of neuromarketing is gaining traction. This field has combined neurosciences, technology and marketing. This has been developed at the Northwestern University and aims to get the best out of the human mind along with data. This will enable marketers to get insightful meaning into market analysis beyond just numbers.

Business research conducted has managed to list out ten technologies that enhance customer experience. Listed on top is the Voice of the Customer. Then there is Business Process Management followed by Multichannel Customer Service. Customer Analytics next finds a mention. Occupying ranks five and six are Master Data Management and Content Management respectively. Personalization is increasingly playing a part in marketing as well as servicing activities. UX Design Tools and Platforms are also gaining credence in the business world. Loyalty Management is coming into the fore due to changed business paradigms. Finishing off this list is Privacy Management.

A niche category of business analytics aimed specifically at increasing engagement of prospects has been found to be particularly useful at selling with increased speed of conversion and greater efficiency. The entire data can be filtered more accurately using these metrics. More personalized customer interaction can then be targeted as marketers have greater understanding of the audience. A pipeline gets produced which can be engaged with over a specific period of time with. Milestones get attached to this pipeline which may be flagged of one by one. Within each buying decision, several stakeholders play their parts. Thus using these analytics, the role of each stakeholder may get pinpointed.