Personalized content is nowadays one of the key differentiators between brands during their digital marketing campaigns. Personalized messages apparently make the viewer feel more valued rather than the traditional one-size-fits-all strategy. Thus, a study was conducted by McKinsey’s Periscope platform. Periscope is a software providing business analytics solutions in sales and marketing. It reported across the markets studied, the reactions of the users varied. US audiences felt most receptive, while those in Germany were least, with UK and France fitting in between. Receptivity also varied depending on gender and age. Women were more welcoming in the UK and France, but not so much in the other two markets. Generally younger customers were keener across the four than older ones. Accenture too did a similar study focusing on Europe and North America. Here a staggering ninety-one percent of respondents certified that they are more likely to purchase from brands with customized messaging than the others.

Source:http://customerthink.com/how-customers-really-feel-about-personalization/

Uploaded Date:21 July 2018