Affiliate marketing is part of the broader digital marketing strategy. An affiliate manager or team is necessary to achieve growth in this field. There are some qualities that every such affiliate marketers must possess. First of all, they must support the main marketing team in IT support such as content, emails, promotion material, creatives or quality tips. They must provide assistance in identifying keywords. One with direct attachment will engage via Skype, email, live chat or maybe telephone. A sense of mutual appreciation must be displayed by both client and affiliate marketer. Irrespective of earnings from client, a genuine affiliate marketer will show equal respect to both. While many clients confuse out, a good affiliate marketer will cover that by providing genuine educational content to master that field. Several trackers for clients will be set up such as vanity codes, URLs, toll-free numbers or pixel codes. He/she will even help client select the right revenue streams with constant encouragement. Payment must be sorted out at the very beginning to avoid confusion especially on use of leads or verification of reports.

Source:https://www.linkedin.com/pulse/10-reasons-why-having-competent-affiliate-manager-weber-?

Uploaded Date: 17th May 2017

A lot of smaller businesses ponder the requirement for any social media marketing, when they claim they already possess a website. The answer to this lies in the fact that while the website may be brilliant it usually fails these days at returning customers back. This is because customers are getting business, so they expect brands to follow them home. This is what digital marketing using social media is best at – building and nurturing customer communities. It includes the newer platforms such as Facebook or Twitter as well as face-to-face interaction. The brand valuation on social media must not be about the product and its offering, but about how it solves a requirement of the customers. The information delivered must also be addressed towards the entire community. So even the tone of the marketing pitch must be less about selling, but more about serving the community. The convergence factor between a classy website and a proactive social media strategy is what gives marketers the advantage.

Source:https://www.forbes.com/sites/jimblasingame/2017/05/07/the-power-of-building-customer-communities/#31e95d00486c

Uploaded Date: 17th May 2017

A lot of top brands are aligning themselves with social causes in order to engage with the public. Companies such as Levi’s are leveraging their own contributions for societal goals to conduct their own digital marketing. There are five main reasons why Levi’s and other brands have adopted this strategy. First of all, it increases sales as evidenced post Nivea’s “Take care out there’ campaign. It also decreases costs as shown via Virgin Atlantic’s efforts at pilots using less fuel to reduce carbon footprint. It contributes towards talent management and engagement efforts at the company as demonstrated by Fitbit’s engagement programmes. Another benefit has been leveraged by P&G and Nestle when they displayed impactful leadership through their recycling campaigns. Another tactic has been CVS’s campaign to stop selling tobacco products thus becoming the first pharmacy in the US to do so. In this way, they aligned with a cause which had a direct purpose with their work stream.

Source:http://www.sustainablebrands.com/news_and_views/behavior_change/stacey_nelson_smith/business_behavior_change_why_brands_are_motivatin

Uploaded Date: 16th May 2017

Some ways have been identified by which Google Analytics may be used for improvements to the website. First of all the Bounce Rate must be studied as a high one indicates a lack of engaging content on specific pages. For this resonating content needs to be put in place as engaging content has been observed to be among the best sources for digital marketing. Potential new markets need to be assessed. Attribution data needs to be checked as it provides business intelligence on which channels are doing best and which campaigns need greater improvisation. Here cross-channel attribution must also be studied. This can also help the marketers with understanding the various sources of traffic. Google Analytics also provides trends on daily basis. Customer behaviour may be tracked using a flow diagram which maps entire journey. The attention grabbing pages must be sued to the hilt. Priorities must be set right at the beginning between mobile and desktops. A thorough study needs to be made on keywords driving traffic. Finally Google Search Console must be enabled with the system.

Source:http://www.forbes.com/sites/forbesagencycouncil/2017/01/30/14-ways-you-can-use-google-analytics-to-improve-your-website/#45cd14511ac9

The world of social media is set to be disrupted further so companies need to be prepared accordingly. First of all Augmented Reality (AR) and Virtual Reality (VR) are set to play a bigger role in the overall pie as indicated by the growing sales figures of Oculus and the record downloads of Pokémon Go. Wearable technologies have seen an initial lukewarm response to Google Glass and Apple Watch but newer features such as social integration are being added as interest still remains exemplified by Snap’s Spectacles. Live messaging is to return as a key ingredient in digital marketing. Collaborative social stories are being brought together using artificial intelligence as done by Twitter’s Moments. Social media will get completely dominated by apps with Facebook extending its tentacles everywhere just as Google did not so long back. That is why several smaller social media platforms may soon disappear to be replaced by a giant centralized structure. Eventually limits will be imposed on the syndication that can be done by brands such as Facebook, Snapchat or Instagram.

Source:http://www.forbes.com/sites/jaysondemers/2017/02/02/7-social-media-disruptions-your-business-needs-to-prepare-for/#cd3a1df1048c

The role of the Chief Marketing Officer (CMO) is set to rise with the imprint of technology growing in marketing operations. Digital marketing in the previous decade was confined to e-commerce and the B2C segment but now increasingly entering into B2B. Five marketing technologies have been identified that the modern CMO must invest in for their respective organizations. First of them includes marketing automation softwares from the likes of Hubspot, Salesforce and Marketo. Then there is omni-channel marketing as this best helps track customer experience and maximize its scope.  As per research, marketers are expected to spend one-ninth of their online marketing budgets on business analytics but less than a fourth are as yet leveraging data to its fullest extent. Digital optimization tools can help convert leads from online marketplaces using techniques of PPC or CPC. Finally, programmatic Real Time Bidding (RTB) has been identified as the future of advertising. They run on adaptive algorithms to process vast chunks of data to meaningful information. In addition support technologies must also be leveraged such as Artificial Intelligence (AI) and Account Based Marketing (ABM).

Source:http://martechseries.com/mts-insights/5-technologies-every-cmo-must-invest/

Content marketing can emerge as one of the best means for effective corporate training. It will empower the employees to float the content and convert doubters on product or service quality. Content that is shareable is particularly useful for employees who are themselves organic brand advocates. One of those methods is to use social media as that provides massive reach for conducting digital marketing operations. Content marketing also fosters an environment conducive to collaboration. When members of one team share content on social media or pen blogs relevant to their area of expertise, it induces others to do likewise. Crucially, it gives employees an insight into what the brand really stands for. Internal communications must never be simply communications on what the brand has achieved or pictures from some staff party, but instead informative presentations or product videos.

Source:http://www.business2community.com/content-marketing/content-marketing-can-used-train-employees-01761117#rXlTvHF5ryHWWLU3.97