Live streaming must increasingly be included as vital components of the digital marketing plans. This is due to multiple reasons making it cost effective to implement. As per surveys, videos have become the most effective ways to market, and live streaming is simply the most advanced stage of the same. Live streaming using Instagram or Vine is enabling companies to showcase to their customer base the real picture. So all organizations that are confident of their product are displaying details using live streaming. Videos also enable educational content to be broadcast to customers instead of overtly selling to them. Live streamed videos are also a perfect platform to share content with friends and relatives, thus creating ripple effect.

Source: http://www.forbes.com/sites/ajagrawal/2016/06/01/why-live-streaming-should-be-a-part-of-your-marketing-plan/#5b6439766b37

Ten very interesting statistics have emerged regarding the field of digital marketing recently. A study conducted by Yahoo concludes that most emotionally engaging moments occur when browsing content using mobile phones. Football fans together are expected to spend nearly two million hours reading about the Champions’ League final. Google has confirmed what we already suspected; the internet throws up over a trillion searches a day. Spending on travel has increased by nearly seven percent. Research by Connexity has shown that majority of visitors who abandon their baskets as a result of high prices tend to come back to same retail outlets once they receive product reassurance. Surprisingly, six- sevenths of Faceboom video users do so without turning on the sound. In related news, marketing budgets are increasingly shifting towards visual rather than traditional content. Three-fifths of British retailers have not devised any plan B based around the outcome of the Brexit vote. A woman laughing hysterically has become viral as the most watched video on YouTube. Two-fifths of all market influencers do not even know about the CAP code. Due to lapses in traditional online security measures, customers are using biometrics instead.

Source: https://econsultancy.com/blog/67893-10-tantalising-digital-marketing-stats-from-this-week/

Emailing remains a critical component of digital marketing and thus needs to be executed with utmost care. Some steps have been recognized which are sure to lift the email marketing campaign. Marketers need to take care of timing for mailing and its periodicity. Mailing must aim at generating long term relationships with content having similar long term value. The content must be tailored according to customer base. Videos, pictures and graphics must be included in it. The subscriber base must be provided an option to update their email IDs by themselves. Similarly, they must have full freedom to unsubscribe in case needed. The content must be educational rather than outright promotional. Language used must be simple and focus must be on own brand rather than others. The content must be curated in such a fashion using standard template that it can be used for mobile devices as well. The CMS must be well integrated with the email marketing. Frequent analysismust be conducted to gauge effectiveness of campaign. Social media handles must be attached to the mails. Business intelligence can be gauged using online surveys with the subscriber base. Both manual as well as automated emailing must be tried as they give different sets of benefits.

Source: http://www.business2community.com/email-marketing/18-awesome-tips-revolutionize-email-marketing-campaign-01555770#AbD8rXp5sAhZYzEU.99

Social media engagement being an integral part of digital marketing, companies are seeking different ways to ensure it is executed as best as possible. Ten ways have been identified which are sure to do so. First of all the marketers must be aware of the reasons for potential or existing customers to be on social media. In addition, organization must develop a sense of bonhomie with the customer to understand what they do when not engaged with social media. Content must be reasonably funny. Emojis are a good way of inspiring reactions among users. Facebook’s reaction buttons are extremely useful as people can express exactly as they feel about any post. Customers must frequently be prompted to review products or services. From time to time engaging data must be shared with them. New products’ release must be planned in coordination with the social media handles so that followers may be first to know of the same. Token freebies doled out periodically are appreciated by the customer base. Live streaming is becoming increasingly popular and must be used often as a means to connect.

Source: http://marketingland.com/10-ways-increase-social-media-engagement-like-never-180901

Digitization has crept in to every walk of business. It has also democratized the market place allowing consumers to voice their needs more effectively. Heads of several big corporates are conscious of this trend and thus betting heavily on the results of digital marketing. CMOs are now emerging as the most valued and important members of the C- Suite. Customers are increasingly buying using their mobile phones. The pattern of targeting customers from companies’ point of view has shifted radically. It is now customers who are invoking corporates to market products as per their needs and requirements.

Source: http://www.enterpriseinnovation.net/article/how-digital-empowering-customers-and-other-customer-centric-strategies-1986262484 

Ninety nine tools have been identified without which digital marketing is unthinkable. These tools have been divided into categories which are PPC, SEO, social media, content marketing and business analytics plus conversion rate optimization. PPC tools identified are – AdWords Editor, Keyword Planner, Bing-Ads Editor, AdWords Scripts, AdWords Performance Grader, Bing-Ads Intelligence, Bing-Ads Grader, Keywords Wrapper, Google Trends, Phrase Builder, Toolpak for Excel, Soovle, Convertable, Uber-Suggest, Split-Tester, Word Stream Landing Page Grader, Keyword Competitor, iSpionage, SEM-rush, Spy-Fu, Keyword-Spy, What-Runs-Where, The Search-Monitor, Ad-Gooroo, Typo-Generator and finally Keyword Niche Finder. SEO tools identified are- Google Suggest, Ahrefs, Majestic, Compete, Deep-Crawl, Anchor Text Over Optimization Tool, SEO Title Tag 3.0, Domain Hunter Plus, Keyword-Map, Moz-Local, Google SERP Snippet Optimization Tool, Internet Marketing Ninjas SEO Tools, Linkstant, Moz-Cast, Rank-Checker for Firefox, Schema Creator, Seer SEO Toolbox, SEO Tools for Excel, SEO gadget Tools, Similar Page Checker, URI Valet, Xenu’s Link Sleuth, Moz-Bar, Alexa-Toolbar for Chrome, Mozscape API, Open Site Explorer and Screaming Frog SEO Spider. Social media tools are- Hoot suite, Tweet Deck, Buffer, IFTTT, Buzz Sumo, Social Oomph, Tweepi, Save Publishing, Social Flow, Like Alyzer, Sprout Social, Social Bro, Crowd booster, Happy Cyborg, Openr, Bitly, Media Toolkit, Every post and Discover.ly. Content marketing tools are- Prezi, Powtoon, Blog Topic Generator, Trello, Content Idea Generator, Feedly, Co-Schedule, After the Deadline, Polar, Slide-Share, Placelt, Canva, Share as Image, Piktochart, Tableau Public, The Readability Test Tool, Quora, Omm-Writer and Evernote. Optimization tool include- Google Analytics, Crazy-Egg, Click-Tale, Subject-Line, Mix-Panel, Formisimo, Visual Website Optimizer and Five-Second-Test.

Source: http://www.business2community.com/online-marketing/99-online-marketing-tools-you-wont-be-able-to-live-without-01310136

The overall equity or value of a brand is extremely difficult to measure. Though marketing research giants such as IPSOS and Millward Brown have come up with some indices to measure the same, it is ultimately an extremely complicated calculation based on several separate parameters. That is where the former head of Advertising Research Foundation, Joel Rubinson tells is that it is the sum total of valuable experience that matters most. And here marketing techniques play a big role. Millennials do not care for product attributes alone but the total value of experiences shared. Thus a Facebook or Netflix or Starbucks have great brand value. Even retail chains score well at that. But the challenge exists for consumer goods items with short shelf life to remain relevant. In order to build connectivity, perhaps some emotional tags need to be created somewhere. That is where Unilever’s Dove created their Sketches campaign which worked wonders. Digital marketing is creating storylines, citizen- generated content, and mobile applications that are boosting up learning potential of users.

Source: http://www.forbes.com/sites/patrickhanlon/2015/08/21/your-brand-needs-a-fitbit/