Amazon’s Prime Day first began in the year 2015, but has now become one of the showpiece days for the retail industry, about par with Black Friday and Cyber Monday. For Amazon alone, this is in fact a bigger day. The most recent one, brought in the highest traction till date, and has also brought in several learning for all. For one, there were more customers brought into Amazon’s fold this year, than ever before, as per business intelligence supplied by McKinsey. Echo and Kindle were the big winners among products. A number of Amazon’s private labels picked up business this year. Prime example among them include Pinzon, Goodthreads and Amazon Essentials. The Whole Foods Market (WFM) experienced a slight slump this year. Amazon’s partners such as Bose, San Disk and Dyson took full advantage to leverage the trend. Surprisingly, taking advantage of the overall trend, were also Amazon’s big rivals such as Costco, Target, Lowe’s and Best Buy. Brands need a specific digital marketing strategy to take full advantage of the Amazon Prime Day. Other retailers too must plump in. Amazon itself will only scale up, fully utilizing its traditional flywheel concept.

Source:https://www.mckinsey.com/industries/retail/our-insights/amazon-prime-day-what-the-real-lessons-are

Uploaded Date:16 February 2019

Tapping into the networks of influencers is one of the key modes of conducting a brand’s digital marketing now. However, certain factors need to be taken care of, before reaching out to this lot. First of all, the brand needs to clearly spell- out its end goals. Brand personas need to be curated for each of the major influencers, so that the marketers know which one will be best suited to the kind of audience. There has to be thematic consistency across all brand communication, so that the same message reaches out from all platforms. Deep business analysis needs to be conducted on all digital footprints, to prize the content accordingly. Ultimately, the brand must be clear as to what are the key deliverables for the influencer, and what the company ought to handout in return.

Source:https://www.socialmediatoday.com/news/5-key-factors-to-have-in-place-before-reaching-out-to-influencers/545037/

Uploaded Date:13 February 2019

It is now well understood that social media is one of the key tenets towards lead generation, which is a significant step towards the digital marketing of the brand. Some tactics have been identified which may help in this. To start off, links to gated content need to be shared specifically. Gated content is what is not easily available, but hidden behind the usual wall, but still highly relevant for certain users. The occasional contests on social media, will help more number of people to visit the page or site even. Tweets and landing pages need to be used for this. Social media advertising helps especially in getting leads on Facebook, Instagram and LinkedIn. Custom tabs need to be made use of on Facebook. Live videos, webinars and sessions on hangout need to be periodically hosted. Searches need to be geo- targeted. Hootsuite, Hootlet and Twitter Advanced Search can be the right companions for this. To gauge the authentic business intelligence, targeted social media listening has to be consciously practiced. Finally,brands ought to engage in social selling as confirmed over a study conducted by Seismic and CSO Insights.

Source:https://blog.hootsuite.com/how-to-generate-leads-on-social-media/

Uploaded Date:13 February 2019

A good mobile website design has become crucial to getting the digital marketing campaigns right. This is because it is key to global interaction on social media and the purchase journey, across the internet. More than three- fourths of American adults anyway own smartphones. Business lead generation and web traffic is also affected by it. A lot of this stems from Google’s 2015 Mobilegeddon initiative, after which brands with desktop- only websites got lower rankings on search pages. Google is now developing a mobile- first index. Social media sites are also acting on the business intelligence received from Marketing Sherpa that confirms that 85% of Americans use social media and brands are followed on it by 58%. Another study from Ericsson has even confirmed a connection between the page load time and human health. Beyond speed, the convenience of use also matters. Mobile websites need to be very goal- oriented with clear CTAs (Call to Actions) installed. This even allows for the right feedback loop.

Source:https://inc42.com/resources/mobile-website-design-traffic/

Uploaded Date:13 February 2019

Some high content video content options have been identified that work very well on LinkedIn. One such are the Industry Insight Videos, especially when shared by B2B brands. Some may have the similar digital marketing impact that the likes of Buzzfeed and The Dodo have had on Facebook. Trending news videos may also have a likewise strong impact. Another variety are the Webinar event promotions. Post such events, there may even be recap videos for the same. Some companies even put out their introduction videos on LinkedIn. Similarly, many put out such promo videos during new product or service launches. Social media is a fantastic tool for such form of information dissemination.

Source:https://www.socialmediatoday.com/news/6-high-performing-video-content-options-for-linkedin/547161/

Uploaded Date:06 February 2019

Social media giant Twitter has released its official marketing calendar for the year 2019. This has been specially curated to help guide companies’ social media and the corresponding digital marketing strategies throughout the year. Major events have been highlighted. The events have been selected on the basis of tweets expected from each of them. Besides the obvious big days such as Valentine’s Day, a number of other seemingly bizarre days have also been highlighted, where the expectation is to receive a good number of tweet impressions. The National Margarita Day for example is expected to cross a staggering fourteen million of them. The National Pizza Day will even surpass that haul, with the expected numbers around thirty- four million.

Source:https://www.searchenginejournal.com/twitter-releases-its-official-marketing-calendar-for-2019/287293/

Uploaded Date:25 January 2019

One of the biggest challenges all businesses face when it comes to social media, is that the major platforms are all foremost personal spaces. So, the business part always comes in second. And that is why measuring the Return on Investment (ROI) will always be a conundrum for those trying to gauge the impact of social media on digital marketing. The exact metrics have not yet been deduced to firmly tie up the bottom line to the social media broadcast done. In fact, a mere 14% of marketers claim to be able to quantify business tied to social media. This was found out through marketing research carried out by Sprout Social, that also puts that 41% of the marketers surveyed, claiming that their main task on social media was indeed leads and final sales. Also, different strategies work on different platforms. On Facebook for instance, it is videos, a data- driven strategy and capturing of audience insights that becomes most important. On LinkedIn, audience insights claim most importance. So on, is the order of importance as well at Snapchat, Instagram and on Twitter. Marketers are now trying to reach that phase of harmony. Most are focusing on the awareness stage in the buyer journey rather than on consideration.

Source:https://www.socialmediatoday.com/news/redefining-roi-what-real-return-looks-like-for-social/527784/

Uploaded Date:15 January 2019