Consumers of digital media today find themselves in an enviable position where they can dictate terms with several brands. Industries such as media, telecommunications and technology are shifting rapidly. The role of digital marketing has expanded due to the proliferation of social media platforms, mobile devices and wireless connectivity. That is why the twelfth edition of the Digital Media Trends survey has been conducted, bringing forth several interesting conclusions. First such insight is that the demand for streaming video is insatiable and expanding at exponential rate. Conversely, this has led to consumers revaluating their Pay TV subscriptions vis-à-vis the value they are getting. A new age-class has emerged known as the MilleXZials. It is a play on three generations-X, Z and millennials. Contrary to popular perception it is not just younger people, but this entire gamut of generations who are driving businesses and markets. A matter of concern but also an opportunity for many is the enormous amount of data warehousing ongoing right now, especially personal data. Although many are taking steps to protect such data, it is only the truly proactive agencies that will work out a proper solution.

Source:https://www2.deloitte.com/insights/us/en/industry/technology/digital-media-trends-consumption-habits-survey.html

Uploaded Date:19 June 2018

A lot of buzzwords are created for temporary periods by marketing and advertising professions. One that has managed to come out of the buzzword category is storytelling, as it is a timeless skill. A true example of this trend is the success of Kickstarter, which wouldn’t have gotten off the shelf had its creators not been able to tell a captivating story. But in the digital age, people’s attention spans have been dwindling, so few have cracked the art of storytelling. Content is the key behind digital marketing, especially on social media platforms such as Facebook. In fact, in a recent study nearly four-fifths of CMOs have claimed that content will remain key. The means of accessing content has also now increased thanks to devices such as Google Glass. Stories ensure that ideas generated, stick on. Personal brands in particular are largely dependent on satisfied users sharing their stories.

Source:https://blog.hubspot.com/opinion/why-storytelling-will-be-the-biggest-business-skill-of-the-next-5-years

Uploaded Date:15 June 2018

The Social Network ahs released a report titled Hot Topics which has released results from the latest marketing research assignment on social media usage, and topics most discussed. The report mainly consisted of an infographic highlighting the main talking points on various social media outlets such as Facebook and Instagram. This has been done for the English-speaking world comprising mainly USA, UK, Canada and Australia. Facebook has a more mature audience so a more diverse set of topics, while on Instagram youth-related aspects had greater visibility. Video games and general entertainment options saw more mentions on Insta. Interestingly the Earth Day got a lot more proportionate attention on Insta than on FB. The social media platforms use such data to aid their digital marketing efforts as they can gear up their advertisement models around the major topics mentioned or discussed.

Source:https://www.socialmediatoday.com/news/the-most-discussed-issues-on-facebook-and-instagram-in-april-infographic-2/524532/

Uploaded Date:14 June 2018

For the last few years, the penetration of digital technologies in to marketing has been rampant. The entire marketing strategy is now driven suing a suite of technologies. One area not considered that seriously so far has been Blockchain, yet it can be the ultimate tool with the highest digital marketing footprint as it can reach out to unique consumers. It can be used to target specific connected channels such as the DAC platform. Since blockchains can trigger financial gains through several cryptocurrencies, customers feel incentivized to use it. One startup Agora in particular is leveraging this market sentiment. Artificial Intelligence (AI) has already made massive strides and will get stronger when paired with Blockchain. While Big Data has so far been used to gauge specific insights, it is getting bigger which blockchain can truly trigger.

Source:https://www.entrepreneur.com/amphtml/310285

Uploaded Date:07 June 2018

Companies are storing greater bits of data than ever before. So much so, that 4 Vs have been identified within the field of Big Data. These are- Volume, Velocity, Variety and Veracity. While the first three are well-known and leading to business gains, not much has been done about the fourth V. Veracity stands for reliability, accuracy and transparency. Sadly, ad fraud is not uncommon. A report by Forrester claims that more than half the ads may be of dubious veracity. The total value of ad fraud may rise to a hefty fifty-billion US dollars over the next decade. Customers too get overwhelmed by the excessive digital marketing and promotions by brands through different channels such as email, messages, ads and coupons. Blockchain is thus, one of the best options to ensure that ads sent are optimized. Brands may not understand their customers that well, but the algorithm is unlikely to get things much wrong. Customers happily share their data provided they get good deals in return. Blockchain also provides telecom players such as Verizon or AT&T to compete with digital natives such as Amazon or Facebook.

Source:ttps://hbr.org/2018/05/what-blockchain-could-mean-for-marketing

Uploaded Date:01 June 2018

The first step towards any customer-centric marketing is always maintaining huge treasures troves of data warehousing. One this is done, key genitive-enabled customer insights may be gleaned out of the same. The future of marketing is using cognitive-enabled and machine learning tools. A recent survey of more than three-thousand executives spread globally, revealed that less than a tenth were actually using such techniques. To do this, the first is to begin right away, as data is abundantly available anyway. The problem of plenty could arise, so it is important the company chooses smart in terms of engagement and business analytics tools or platforms. The constant focus should be on innovating something to beat the competition. Whatever are the early gains, must get ploughed back to the business. This will enable the proper transformation to be curated.

Source:https://www.adweek.com/sponsored/cognitive-engagement-is-the-key-to-transforming-customer-experience/

Uploaded Date:01 June 2018

Personality marketing and data warehousing have taken a massive hit thanks to the Facebook-Cambridge Analytica scandal. However, no industry deserves to be judged on the basis of any extreme, so it is better to evaluate the entire process. The more well-known digital marketing relies on past behaviours and stated preferences. But personality marketing also adds a layer of underlying psychological traits evident. A lot of clues that traditional marketing cannot decipher, can be decoded using such psychological tools. Shoppers for example have been divided into utilitarian and hedonic depending on how they view brands. Tailored communications are beamed to users depending on which persona they fall under. Repeated studies anchored by social media giants such as Facebook have yielded positive results. Ultimately, this entire field will fail, if considered unethical. But as the field evolves, marketers must find ways to bridge the trust deficit.

Source:https://hbr.org/2018/05/what-marketers-should-know-about-personality-based-marketing?utm_medium=email&utm_source=newsletter_daily&utm_campaign=dailyalert_activesubs&referral=00563&deliveryName=DM4966

Uploaded Date: 30 May 2018