SEO is such a critical part of any organization’s digital marketing strategy that top focus has to be given to the same. For this certain techniques have been identified. Thorough business analysis must be made on relevant keywords. Similarly headline content must be identified. Content needs to be created keeping in mind targets and goals for the upcoming season. Also content must incorporate that which has been generated by the end users. Snippets must be evaluated from all possible platforms. Alerts must be installed. Subscribers must be periodically emailed with latest offerings. Articles and blogs must be promoted using social media. Also social media groups must be gauged to disseminate company content. In order to gain new followers, a good method is to post on public forums, aggregator sites as well as Quora. Finally it is most useful to constantly keep a vigil on results.

India is a country with massive manpower as well as talent pool. Yet very few make it to top colleges or universities. Even when one does, chances are high that the candidate may not be able to pursue one’s choice of subjects. That is the reason why MOOCs has proved of great popularity in India. In Europe and the USA, online learning or Executive MBA have proved moderately successful, yet in India they have grown due to massive requirements. A number of young professionals and graduates are enhancing their CVs by undergoing online courses. Also the demand for foreign degrees remains high and that further explains the popularity of such courses.

A tourism consulting report has been submitted by the UK government and it gives us certain interesting facts. Inbound tourists in the month of July this year rose by 4% from same time last year. UK residents themselves have made 7% more foreign visits this year than last. Overall the same group has spent more than four billion Pound Sterling during these various trips abroad. This data is part of annual review by the British government to assess the scope of the travel and tourism industry.
 

In today’s digital age, it is imperative for managers to remain in touch with major technological changes. Thus number of centres have emerged which help professionals to update their knowledge in areas such as cloud computing, data analytics and smart devices. Specific corporate training programmes are being designed bringing together experts from eminent educational institutes such as Tuck and MIT Sloan to help reduce the skills gap. Cisco is one such organization which has put together such a facility. Organizations are worried that newer, leaner firms such as Uber, Google and Airbnb will eventually leave the older giants in the shade if they do not respond to technological challenges.

The social intrapreneur is fast rising to become amongst the most important members in any organization’s teams. The bring business innovation while overall good for the society. The Director at PepsiCo concurs with this view. In fact, the CEOs of four leading companies Tata, Unilever, Huffington Post and Virgin have come together to form the B Team to look into social innovations. Profit centres are being aligned to social ventures. One example of this is Unilever’s Lifebuoy soap which brings millions in returns every year, yet also brings social value by improving hygiene levels everywhere.

It has been understood that while corporate training programmes can transform professionals to an extent, unless the manager is motivated to use technology, that part can never truly be trained. In fact as per business researchconducted by McKinsey, nearly three-fourths of transformation programmes do not succeed due to this reason. Thus technology savvy business leaders are in great demand. A representative from management consultinggiant Deloitte concurs by explaining that any business innovation can only truly succeed if the technology and manager’s business acumen on using the same are aligned together.

Experiential marketing is the way forward as this form encapsulates customer experiences best. Companies often lack that holistic, rounded view about the customer, which can only happen through on the ground experiences.Business consulting giant Cap Gemini has tagged several existing technologies as business innovation towards separate work profiles. Some industries though have been laggards in adopting these technologies and surprisingly, telecom is one such. In fact there exist six stages of digital maturity for firms. Based on level of maturity, depends content across platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube.