Due to the increased presence of social media in digital marketing, it has been observed that customers are more freely voicing their gripes. While addressing so much may prove to be a huge challenge, this can also turn out to be an opportunity. Social media can help companies monitor its feedback better and take corrective action. Customer service personnel may then be trained accordingly. Feedback can be gauged instantly and organization can learn through customer experiences.

Talent recruitment has become a massive challenge to organizations. There exist certain mobile enabled tools that can assist organizations fill this gap. About a third of the world’s population is unemployed but substantial sums of people in the developing countries get overlooked simply due to lack of access. This can be resolved using mobile enabled recruitment platforms. Post recruitment, talent management is equally a craft which requires investment of time and money for on-boarding and retention. The existing employees meanwhile must be provided with proper corporate training platforms so they can be better prepared for upcoming changes and avoid having to recruit fresh from outside. Finally no aspect of the organization can do well unless the core business itself isn’t flourishing.

E-Learning has become extremely critical these days and certain best practices have been identified to pursue the same. Content and delivery must be localized as far as possible. Downloads must be allowed. Engagement with final user must involve the use of social media. The existing gap between access and understanding must be eliminated immediately. An executive MBA is often pursued using e-learning as its very user friendly for starters. It also increases awareness, enables timely feedback and ensures completion with due diligence.

Organizational values are often framed during the corporate strategy formulation yet seldom followed during the actual execution of work. Thus an alignment between corporate culture and values is what is missing. The ‘feel good’ aspects need to be replaced by more tangible benefits. Too much is being made of big data based business analysis, however we do not have conclusive evidence of that being a maxim. Thus values and gut feeling need to be churned to get best business results and not go purely by hard data. 

Several new terms have been coined in the world of travel and tourism. There are new traveler categories as well as trip types. There is the constantly traveling for work or pleasure globizen. Then there are seekenders who escape on weekends or extended ones seeking unique experiences. This travel group ends up generating number of travel jobs. There are List-tickers whose primary motive behind traveling is to fulfill some bucket list. Finally there are those may be categorized as egotourists who travel distances to meet local people and immerse in local cultures yet stay at high end luxury resorts. As for trip types, there is this thing called weedery which aims at drug induced a holiday. There is this unique type known as fakeation where the ‘tourist’ actually stays at home but claims to be traveling. Also there is the honeyteer where a honeymoon is spent as a volunteer.      

Corporate culture is being altered in certain ways by smart modern leaders. Learning is not restricted to formalcorporate training sessions but in fact is encouraged to be a round the clock issue. The new age manager is in fact a mentor for all team members. The purpose of achievement is stressed above material factors such as pay. These managers even stress upon the fact that work eventually becomes so critical that entire life processes revolve around the same. 

Fairbanks in Alaska is one of the premier destinations globally for viewing the Northern Lights or Aurora Borealis. It has been a particularly favourite tourism destination for Japanese tourists. The town has historically had road signs written in Japanese to further point towards the popularity of the place. However, now Fairbanks is receiving other tourists and thus road signs in Hindi, German, Mandarin, Spanish and Korean are being added boostingtourism jobs. Due to fleet cuts and pilot shortages, Japan Airlines has reduced flight frequency to Alaska and thus many Japanese tourists are now arriving via continental USA or simply going someplace else.