Corporate leaders are nowadays being tagged for management training programmes. The idea is that leaders are immersed at their work and in best position to coach the younger lot. Programmes such as these are termed as LAT or Leaders-As-Trainers. Not many organizations have implemented such programmes as much as required primarily because leaders do not have adequate time. Business research recently concluded gave clear verdict. Nearly three-fifths of those who completed LAT programmes claimed they were beneficial to themselves.

Business innovations which stem from customer feedback are eight times more likely to succeed than those which emanate from employees’ ideas. As per business research conducted, customer induced innovations result in revenues of nearly 150 million US dollars over a span of time. During similar time period, the incomes are less than an eighth of that for employee driven ones. Nestle and Target are two such examples of organizations which changed everything due to customer feedback. Target changed its signages to more gender neutral language. Nestle changed its product line to incorporate fewer but more wholesome ingredients in its food products.

A management consulting publication has provided us a list of methods which if followed properly will go some way in ensuring that an organization will be built to last. At the core, a strong management team must be assembled. Work culture in the organization must be positive. Team members must be promoted from within as far as possible. Top priority must be paid to client satisfaction. A lot of startups undergo chaos but instead processes must be established right at the beginning. Most importantly, financial discipline must be maintained in order to establish long term profitability.

Business leaders have provided us with some management consulting about best practices. Energy levels must always seem high at the workplace. For this exercise must be integrated with the work schedule. Reserving a room for a treadmill or cycle could be one such way. Like-minded people must be brought together to the workplace as this will boost ideation. Failures must not be feared as such fears will inhibit risk taking abilities. A sense of confidence must exude at the workplace. Trade publications must be subscribed. In order to appear sophisticated, a sense of simplicity must be prevalent at the work stations. Finally, it is important that professionals dream to do big as only then will rewards be maximum.

According to tourism consulting firm E-Marketing Tourism Frontiers, Kenya as a country must look towards increasing its online presence through digital marketing in order to boost the tourism sector. The internet has been proven to be the most important medium for tourism information and bookings. Family and friends come in second while tourism brochures are third most important source. In fact about a third of the tourist crowd relies solely on the mobile phones for last minute deals and bookings.

Influencers are now increasingly emerging as crucial cogs in the digital marketing process. Certain trends have been gleaned off late which are affecting influencer marketing. Bloggers and brands are now communicating directly with one another. In fact brands are gauging the power that influencers possess to direct traffic towards their own social media pages. Gone are the days of relying on some in house bloggers, instead brands are opting for a bouquet of them to engage different kinds of buyer personas. While many new age bloggers have moved away from traditional media to forms such as Snapchat and Instagram, business research suggests traditional blogging is still the best method.

Among the best methods to conduct corporate training is to induce employees to learn while performing their duties. That has various advantages and some of those methods have been proven to be highly successful. Mentoring by seniors is one such. Coaching on the other hand is a specific time period designed where seniors take particular sessions to train team members. Another method is employee-led training which is a peer-based learning module. Training seminars must also be delivered in-house. Book clubs can often be initiated by organizations to get employees to train each other during non-peak hours. Employees are often transferred to other location to broaden one’s experiences. Likewise promotions can bring similar challenges or rewards. Virtual training is the provision of training modules online often formalized as an Executive MBA. Job shadowing is the process whereby junior level executives simply observe seniors’ operations. Lunch and learns is an innovative method where broader questions about team and targets are discusses during extended lunch hours.