Budding entrepreneurs need to understand that the present economy is driven by several ‘whys’. There are demand side and supply side questions to this puzzle. The customer side ‘whys’ include reasons for customers to exist, requirement of company solutions, the pricing, its justification and why the product is superior to competitors’. The market ‘whys’ are related to the sustainability in the market for the product, reasons for winning the battle, evaluation of better alternatives if any and business innovations which may be tapped into.

Market research conducted has provided us with a list of best performing e-commerce apps in India. On The list starts with cab provider- Meru. Online shoppers- Shopclues and Jabong- are next up. International giant Uber known for its business innovation is ranked seventh on the list just short of rival Ola. Paytm comes fifth. Retail giants Snapdeal and Amazon come close to the top. Myntra finishes runner up. Right on top is Flipkart which has revolutionized the market with its online retail services.

Social media is at present of critical value to digital marketing. Thus certain principles must be taken into account for every such campaign involving social media. Content marketing can only be based around sound blogging. Friends, fans and followers are necessary to push the organization’s product / service. In order to gain more shares or likes, informative content must be shared across social media channels. Eventually, traffic is generated and loyalty cemented by ensuring an active presence on public forums and social media.

Market research conducted has provided us with some insights and key statistics on business to business content marketing. Brand awareness is most important outcome for more than 80% of industrial marketers. About two-thirds more leads generate when organizations have productive blogs. Inbound marketing saves an average of US$ 14 per customer as opposed to outbound methodology. In fact organic search leads are converted on average one every seven. Content marketing meanwhile enables a six times higher conversion rate. Nearly three-fourths of marketers polled feel than online content gives better results than buying up of ad space in print media.

In a recent convention, sustainable tourism got a latest dose of boost thanks to plans by the European Union. Sustainability is now no longer a case of a certain small group that is demanding but of much more mass appeal. In fact newer types of tourism jobs are emerging as a result of such initiatives. The project is titled Sun Ark destination tourism, where certain regions will be earmarked for special status to ensure protection.

A management consulting publication has provided us with a list of tools which we must use while developing content to market. ProofHub is one such platform which allows one to allot tasks, determine time tables and maintain budget. The content creation and editorial process can be streamlined using Kapost. Marketing.ai allows us to curate content to align with overall corporate strategy. Social media mentions can be tracked using Storify. For blogging purposes, top freelancers can be sourced using Contently. Curata CCS allows the user to share stories based on relevant requirements. Content Marketer allows the marketers to connect with social influencers who can further generate positive word of mouth publicity. Buffer allows sharing of stories across platforms to followers. The distribution of content can be automated using PixxFly. Specifically for enhancing Twitter followers, Narrow is an ideal tool. Parse.ly provides us with analytics regarding our performances. SumAll brings all that data at one place, breaking it down to enable proper business analysis. Raven Tools helps the marketer benchmark the organization against competitors or industry norms.

Regulations refer to rules which have been handed down from the top while ethics are individual choices. In the long run, organizations which value ethics over regulation, prove successful in developing a corporate culture. This culture is actually fostered from the very top and must be enshrined in thecorporate strategy document itself. Also that needs to be followed up by ensuring this continues at all times across branches even when top management is not present to routinely instill such values. Occasionally this culture will lead to a loosening of volumes. But in the long run, the outcomes will be positive.