Armies often commemorate war veterans’ contributions by creating a scrapbook dedicated to their achievements. In similar vein, modern organizations can acknowledge their star performers by creating a scrapbook dedicated to key achievements on monthly basis. This will incentivize top performers beyond just the financial part. Business research has proved that knowledge workers are far more likely to be motivated by carrots involving pride or prestige rather than money alone. This will also help unassuming, shy personalities critical for the organization’s engine room to get noticed by all.

A number of organizations choose to do their recruitment by themselves while others partner with consultants. The latter provides certain advantages over the former. These consultants have a strong network of job seekers. They also possess in depth industry knowledge as they have conducted their ownbusiness analysis on the same. They even possess competencies to map candidates and identify right fit choices. This process saves internal time and money for the firm. The recruitment agency ends up being a partner for important decision making and thus third party views get heard. They align the entire recruitment process with overall corporate strategy.

With digitization becoming ubiquitous, business models are changing to some degrees. Talent management is now more important than ever, as professionals have greater scope leading to higher attrition levels for knowledge workers. Thus the true digitized firms are putting greatest emphasis on their existent human capital. Thus controls are being relaxed for qualified professionals across organizations that are embracing the new norms. Spotify is one such example of a modern organization that has succeeded in spite of or possibly because of possessing a very loose hierarchical structure.

While Amazon is a global giant famed for its cutting edge business innovation, it is commonly cited as being among the worst places to work due to unreasonable pressures. Also the human motives seem to be missing completely, with employees on medical problems being totally uncared for. The work culture of any organization is built when employees are encouraged to express themselves freely without any overt fear of hierarchy. Employees then take responsibility and change gets implemented smoothly.

Social media has proven to be amongst the critical tools used in digital marketing campaigns. While newer platforms are emerging, some older ones provided marketers with trends for entire generation. One of the earliest trends which came in vogue in the year 2010 was for women to reveal their respective bra colours to generate breast cancer awareness. Inspired by the Christopher Nolan series, the Batmanning trend involved people posing as bats. Cinnamon Challenge, Lion King-ing, The Cup Song, Gangnam Style, Milking, Goating, Harlem Shake, 100 Happy Days, No Make-up Selfie, Ice Bucket Challenge, Wake up Call, Feeling Nuts and Thumbs up for Stephen are some of the other major trends which went viral on social media.   

China is now the top source of inbound tourists to Sri Lanka relegating India to second spot. However, many Chinese nationals have taken to illegal immigration and even set up businesses in Sri Lanka severely hampering local travel jobs. Many have gone on to become unauthorized tour operators and guides acting on behalf of some fictitious agency back in the mainland. Thus the Sri Lanka Association of Inbound Tour Operators (SLAITO) has enforced strict norms for all tour operators to comply with in order to curb this negative trend. 

SEO and SEM remain the top methods for succeeding at digital marketing. In order to determine, the better tool, business analysis was conducted using data. First one has to analyze the goal. SEM is the clear winner when we look at leads, paid traffic, targeting or inbound phone calls. The jury is divided when it comes to aspects such as emails, contact forms, branding and walk-ins. SEO gets the higher rating when we analyze website, organic or referral traffic. In case of tight budgets, SEM is the desirable option. In terms of time frames, SEO will win marathons while SEM is the sprinter. Location is less important when it comes to either of the two strategies.