Social media today has become among the top sources for recruitment especially MBA jobs. Before recruiting the corporate strategymust be clear as to what kind of employees are needed and where they will fit best at. Social media gives peek into personal lives and that may be good meter to gauge employability through studying traits. Only those people must be recruited who are already aware and believe in the product / service the firm is offering. Online trade groups and forums offer perfect arena to conduct market research on potential employee profiles. Focus groups and niche clubs exist on the social media from where recruitment can be easier.

The art of recruitment has been complicated due to digitization, yet the same also provides opportunities not available formerly. Certain procedures must be incorporated into the corporate strategy of the firm’s recruitment policy to get best possible results. As per business research conducted by Glassdoor, the average number of days to close a placement has doubled in just a few years. Thus patience is key. One must use aggregators like LinkedIn especially for management jobs. While posting is free, the paid subscription allows much faster and more efficient filtering. Recruitment advertisements need to be written more crisp these days especially as keywords have become crucial. As with digital marketing, similarly in the process of hiring, consistency must be maintained. So ‘management consulting’ must not veer to ‘managerial consulting’ as this small change will make it that much more difficult to identify right candidates. Finally, recruiter must be prepared to face plethora of applications as its far cheaper and easier to apply and take a chance than it used to be. There exists template formed responses which must then be sent to the applicants post quick filtration.

In order to succeed in digital marketing and traffic generation, use of certain metrics has become essential. Page views and unique visitors must be graphed. Sources of traffic to the website must be known. The mobile phone as a source of data generation as well as lead conversion must be utilized to the hilt. Click-through Rate works especially well on Google Adwords but can easily be replicated on other platforms. The cost per click is an essential metric to study the return on investment the client is going through.

Certain metrics can make the process of digital marketing much more result oriented. While conversion rate being used as a parameter too judge may appear too much a product of sales orientation, ultimately its importance can’t be overstated. Cost per lead gives the marketer useful data on the return on investment. Bounce rate is an effective tool to study content attractiveness of the client’s website. Average pages per visit gives the marketer information on chances of conversion as someone visiting more pages is more likely to be converted to a customer. On the other hand, average time on site is the data generated by business analytics that measures the amount of time spent on website by potential customer. It helps in ranking websites as per Google’s algorithm. Cost per page view is another useful tool for calculating ROI. Return visitors shows the success of the client’s loyalty programmes. Google business analytics metrics need to be monitored as it provides insights on visitors, their lifestyles, requirements and demographics they represent. The most crucial metric to finally determine customer ROI is the acquisition cost. It provides us with Customer Lifetime Value (CLV) which helps evaluate individual customers. Revenue may be optimized accordingly. 

Japan, the land of Kaizen has ensured increasing travel jobs through the spurt in tourist numbers at the Toyota Museum in Nagoya. Business research conducted shows this is the second most visited museum in Japan following the Nikka Whisky Distilling’s distillery in Hokkaido. As per Toyota’s corporate strategy, certain steps have been taken to attract greater numbers of Chinese tourists. It has educational aspect and people can study the history of the corporation from the earliest of times. This information comes in the wake of the expo conducted in 2005 in Nagoya post which tourism did not hit those highs, but now recovering well. 

The people who set corporate strategy are usually the ones with clipboards, checklists and compliance measures. Their philosophy can ultimately be traced to Frederick Taylor who founded the idea of scientific management and standardization. While this philosophy ran the test of time, the new set of managers proved to be not so hands-on and reliant on charts or manuals. Thus the IT stream got utmost importance as computers could now standardize and check for gaps in the business procedures. Yet gaps are now emerging and it is crucial for the strategists to develop plans in accordance with procedures understood best by employees who handle customers. Thus is it crucial to engage and empower the men and women on the ground. Process experts must not be seen as distant or bureaucratic.

Business research conducted by Pew suggests that a significant segment at workplaces today is coveredby millennials between eighteen and thirty four years of age. They are taking control of the environment and thus it is crucial for corporate strategy to inculcate their views in order to survive the next major revolution.They value flexibility at work and embrace change. They possess a more positive outlook towards work and expect to be measured on productivity rather than hours at workplace. Offers at entrepreneurship boost them majorly. Their corporate training must include technological innovations. They also prefer being associated with ethical organizations. Telecommunicating is also very popular with this generation.