MANAGING in the

NEW WORLD

As per market research conducted, MBA and other work related professional courses’ completion have been cited as top reason for promotion at workplace. Executive MBA is proving really popular. Completion of management training has also featured prominently as second most desired. Online courses have also risen in popularity. While Coursera remains most popular interface, MOOCS comes in as one of the fastest rising tools. The survey also reveals that employees in the UK are extremely hard-working. More business schools are thus channeling this work ethic to design courses using MOOCS specially suited to working professionals.

While continuing to position itself as a premier tourism hub, Dubai has concluded a familiarization trip for journalists and meeting planners to organize corporate events in the Emirate. It can also serve as an ideal destination for management training. Popular destinations such as the BurjKhalifa, MadinatJumeirah and the various malls were part of the visit itinerary. Plans are afoot to ensure twenty million tourist arrivals by the year 2020 which will also generate countless tourism jobs.

There exist certain eLearning tools which are not well known yet make working life easier and are applicable forexecutive MBA. One is Xerte which provides interactive online study material. Audacity helps in editing eLearning audio. Content creation can be done using Ninja Essays. Wink helps create tutorials. VIDIZMO helps create presentation for corporate training and communication. Thinking Cap allows content to be shared across platforms and formats. Scate Ignite 4 enables mashup of media content including videos, podcasts and social media. INOVAE allows creation of online modules. Seminar E-Learning System helps design courses and quizzes for online platforms. E Learning Authority Tool helps create courses using audio, text, flash animation and video.

Managing brands in the long run requires some practices suggested by management consulting, which if followed ought to give best results. Corporate strategy must be a supple and adapt to circumstances. Technology must be made use of whenever possible and business analytics one such perfect example. A key mentor must exist in each firm to focus on consistency in identity and product advertising. Organizational configurations must be affiliated in a way that ensures minimum overlap and that all functions of the firm are designed in a way the brand can best take advantage of. Also it is extremely crucial to be proactive and use social media, CRM, trend analysis, crowd sourcing of knowledge and co-creation.

As per business research conducted, technology and corporate strategy are swapping positions in organizations. Smart phones, big data and cloud computing are disrupting traditional business models especially at the C- Suite. CEOs, CFOs, and COOs are increasingly being required to use business analytics involving understanding of technology to make major decisions. They are now consulting CTOs for corporate planning. CTOs meanwhile are integrating management plans within IT which is now the main service provider. IT managers have inculcated greater innovation as well within the peer group.

Not that long ago, corporate giants with vertical integration were considered most successful and sources of innovation. Now, as per business consulting provided in a new book, exponential organizations are doing much better using the concept of scalability. These firms work on concept of abundance of resources as costs of sophisticated processes is now a fraction of figures not that long back. Hyatt is an example of organization with acorporate strategy that seeks to develop new hotels at different locations involving upgrading entire system. But AirBnB on the other hand does not own resources, yet has scaled up in a short span of time leveraging existing real estate. Similarly, Uber has taken advantage of crowd-funding and business analytics to reduce cost and gain new users.

Successful firms depend critically on CEOs’ competence and corporate strategy. Some CEOs have suggested marketing ideas which startups must integrate into their planning. One must stick and cater to the core audience of the product / service. One must thoroughly understand the product and its abiding mission. Talent managementby nurturing group is paramount to success. Price decision must be taken keeping holistic viewpoint. Complaints and feedback must be honoured positively and needless self-defence ends up blowing on itself. Else whatever happens, quality of serving must never suffer.

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