Ten ways have been suggested by business consulting for marketing to deliver commercial worth. The market positioning must show clear value proposition. Best chances for success lie at junction of swiftness and innovation. Marketing must focus on the buyers’ needs rather than the product itself. B2B segment in precision marketing is shifting towards a business to individual model. It must be done with doze of empathy. Upcoming marketers must possess inquisitiveness in general and problem solving skills. Digital marketing technology must be embedded into the sales system. Resources must be managed keeping in view the generation gap at the moment. Innovation must be incorporated at every level in the firm. Finally, the ideas of co-creation and collaboration must be embedded into the DNA of the organization.

The world of management consulting has constantly been showering some solutions to ensure customer service becomes superior at the firm. Employees placed for facing customers must have specific criteria. New recruits must quickly integrate into the customer and employee centric management style. These ideas must be restated on a regular basis. Unless the manager oneself ‘shops’ from own firm, some intricate details will not carve out. Handover procedure must be streamlined. Business analysis must make use of customer data to sieve through and come up with useful conclusions. Employees must be provided timely management training. Customer recovery is one such parameter where the same is needed. Employees must feel empower at decision making. The FAQ section must address the questions actually posed. Crucially, self-service options must be part of the kiosk.

Business research has come up with certain metrics which leaders must have to achieve success. One must be aware of one’s own strengths and weaknesses. A healthy family life is a must. While money is no guarantee, the leader must be in a position to earn the right salary. He / she must possess good health. The career path must be well laid out. The person must know how to appreciate others. The existing lifestyle must induce some sort of contentment without the baggage of arrogance.

As per market research conducted by the Turkish government, data has revealed that the card system implemented in 2014 has worked wonders. There has been a revenue growth by almost two-fifths year on year. Famous tourist circuits in Istanbul were linked by a single Museum Card plus. Thus it is now possible to visit the Hagia Sophia, Topkapi Palace And Konya Mevlana museums all with one pass. With Istanbul’s success, other cities such as Izmir, Antalya and Mugla have followed suit and decided on implementing the same with the view to increase tourism revenue as well as travel jobs.

While number of metrics exist, market research has come up with ones which are critical and must be taken seriously. Greenfield opportunities from inbound operations is one of them. Business analytics must be able to gauge the overall traffic to lead generation rate. Here the CTAs must be aligned with relevant pages. Also the rate of landing page conversion is critical. The lead must be able to generate conversion of customers. The digital marketing campaign run must induce tangible revenue.

The ASEAN+3 including Japan, China and South Korea convened for a meeting where it emerged that tourism will be pushed as one of the premier businesses for the region. The growth will especially be targeted towards tourist from the Asia Pacific region. China’s efforts are promotion of the same and creating tourism jobs was especially lauded at the ASEAN Tourism Forum. Tourism has also been identified as a platform to ensure peace and prosperity within the region.

Communication has become the lifeblood of modern businesses and for that reason, it has become crucial link incorporate training. So, Business research has developed themes which must be or not included within corporate communication. Audits must frequently be held to make sure phrases such as ‘just’ and ‘basically’ are not used repetitively. Communication must not be hurried and can take normal course of time. One must not jump in to conversations of any form, instead speaker notes must be referred to.