As per market research conducted, certain states in the USA have fared particularly well in attracting tourism inflows. Alaska’s appeal is the virgin arctic. Virginia is famous for its colonial regalia. Arizona is getting noticed due to its sense of vast emptiness. New York gets rank seven because of it being the commercial hub. The concept of ‘pure Michigan’ has attracted numerous visitors and resulting travel jobs to the state. Texas is famous for its ranch culture. The city of Chicago pulls visitors to the state of Illinois. California is a tourism giant with numerous attractions for all kinds of crowds. Disneyland and the beaches put Florida at the runner up spot. Sun and surf of Hawaii however tops off the entire list.

CIOs are increasingly becoming more critical to their respective organizations. A Gartner led business research has clearly proved that CIOs are designing the corporate strategy with lesser focus on traditional methods such as control and command. Digitalization is also increasing and concepts such as working remote or flipping technologies are gaining ground. This process even helps in talent management as some creative and experienced employees prefer working at their own pace rather than follow strict hierarchical and time bound regulations.

Digital marketing has now emerged as a key platform for tourism to increase revenues and numbers. Tourism consulting has generated some insights which can help boost the same. Email marketing remains the most potent tool in terms of ROI. Branding too is critical as semantic search can only take place through this medium. A consistency must be maintained across brand related campaigns. Today niche branding is more desirable. Social media today is one of the greatest influencers of youth and thus is the ultimate tool for customer engagement through ‘likes’, ‘follows’ and ‘shares’.

Some methods have emerged through marketing research that are conducive for the expansion of business intelligence to the external environment. The most important aspect is to provide business analysis which the outside world does not have access to. The data must not remain hidden within the firm itself. Also one must incorporate information which does not directly belong to the firm but maybe useful to the rest of the world so long as it is not confidential.  

On gaining independence, India’s government placed particular emphasis on higher education. This led to the spurt in institution building which have given the country positive results. The national level bodies such as AICTE and NAAC were created. Now another change needs to be brought and that is with digital technologies to aid education. MOOCs and executive MBA have emerged as popular means to do so. This also enables families of lower income levels to allow for their wards to complete their education as concept of time sharing is possible. 

As per market research conducted by hotels.com, outbound travel from China is set to generate nearly three hundred billion US dollars this year. This is due to the increasing numbers of young people travelling due to rising disposable incomes. In particular they travelled most to Australia, Japan and France while spending maximum at Sweden, New Zealand and Argentina. Earlier, Thailand and the USA were most popular destinations, yet currency fluctuations now provide the advantage to the others.

Business consulting publications have provided us some strategies which brands must incorporate into their marketing corporate strategy to get best results. Customers must be surprised and delighted with offerings frequently. The digital marketing must be customized for specific buyer personas. The brand must explore the idea of forming crucial alliances with customer groups and forums. Social media must similarly be used to engage customers who will further speak for the brand on public forums. A community of loyal followers must be communicated with on a regular basis. Customer feedback must be tracked and rewarded with tangible incentives. Also the offerings must keep updating themselves in terms of content.