MBA classes for students have been ongoing in the London and Manchester business schools respectively now for more than fifty years, there is a current need of rethink. The UK was undergoing economic stagnation in the 1960s and was lagging in business innovation compared to continental European countries as well as the USA or Japan. This was rectified to a large extent with the help of these business schools. But now again UK is lagging in terms of economic productivity. Now is the era of the executive MBA. Students are increasingly using online resources for learning and that is what these institutes will need to leverage.

Marketing research has proved that there exist ways in by which marketing can be tailored specifically using customer data. It allows for improved customer conversion. The marketing can be pitched around emotional set points of the target customer. It even generates loyalty among customers in this manner. Due to the proliferation of social media usage, peer based sharing of purchases becomes common. Those customers who may have de-activated may be attracted once again using digital marketing tools and pitching based on their personal interest areas.

Business consulting has come up with some proven techniques which help firms get content published on high-ranking websites. The goals and corporate strategy must be well laid out. One must be in contact with editors. Content must possess some intrinsic value while it should be relevant for the potential readers. Thorough market research must be done before taking the plunge in and also sources must be mentioned. A series of blogs / articles will help brand get noticed and create a sense of convergence. 

As per market research conducted, Turkey which is known to be the world’s sixth most visited country, is now also a major player for niche line of medical tourism. It still ranked behind the likes of the USA and Germany but is fast catching up on India, Cuba, Malaysia, Poland and Belgium. The majority of such tourists arrive from countries such as Libya and Iraq. However, in order to ensure more tourism jobs, the potential of Saudi Arabia, Qatar and Kuwait are yet to be tapped.

There are reasons why Snapchat can work in the field of industrial marketing. The target audience can be tapped in case a substantial portion of the same is active on Snapchat. Also, Snapchat must be a part of the larger corporate strategy which aims at multi channel pitching. It should create a sense of convergence in addition to existing digital marketing. Best part is, that this is location specific and tracks the same. It thus helps in relationship building.

A Hubspot anchored marketing research shows us the clear contrast between the social media giants- Twitter and Facebook- and which one must use to ensure improved digital marketing. The study shows that on average Twitter gives a better engagement rate than Facebook. However there exist more Facebook fans than Twitter followers at a rate of 1.8 to 1. Also, more than two-fifths of loyal customers are likely to be attracted to the official Facebook page rather than on Twitter which stands at an abysmal ten percent. Thus the bang-per-buck is greater at Twitter, but number of overall users are more in Facebook. In fact 2334 Twitter followers are equivalent in terms of business scope as 4120 Facebook fans. Finally, it all depends on how the organization taps this set of data.

In Europe, an urgency has developed to link airports and the aviation sector to the overall tourism. Also there is need to reduce some of the government taxes and tariffs levied at airports. The Emirate of Dubai has been most successful in integrating the policies of aviation and tourism. Fly Emirates’s corporate strategy is very much aligned to attract growing tourist numbers to Dubai using the carrier. Within Europe, Ireland leads the trend having abolished a number of taxes as being an island nation, the airports have a special role to play.