Management consulting has come up with list of attributes a leader must possess in order to excel at team leadership. There must be a clear vision. Corporate communication must be effective. The person must be well organized. Beyond the specialized attributes, the leader must be comfortable at functional skills. He / she must always radiate confidence in the team. The leader must be fair in all dealings. He / she must also be able to command respect of team members. The person must be adaptable. In addition he / she must be able to think in line with corporate strategy. The leader must be a team player. Crucially, the person must be able to negotiate past tricky conversations.

A blogger has shared her key learnings at conferences across Seattle, Portland and Boston she has been attending. The first of those is that lesser time must be reserved for acquiring newer customers, instead existing customers must be serviced better. Talent management must incorporate skills beyond just the minimum job description. The digital marketing must be personalized as far as possible. PPC technique must be followed to get best SEO results. Forum must be developed dedicated to people’s opinions, difficulties or experiences. Crucially, the brand recall may be enhanced by participating in local level social events.   

The tourism industry in Europe has seen increasing numbers of inbound business this summer. According to market research, Iceland, Montenegro and Romania have registered highest growths resulting in economic boost and generation of travel jobs. Others such as Ireland, Croatia, Slovenia, Serbia and Cyprus have also experienced double digit growth levels. Among the traditionally established markets, Germany, Italy, UK and Spain have seen more conservative growth. Only Russia is one major market which has seen lower outbound tourism. The UK’s favourable exchange rates with the continent have also seen their residents travel in larger numbers.

Business research has come up with certain methods in order to enable businesses to prolong customer engagement on social media. At the start of a new week or weekend, customers must be greeted accordingly. Frequent questions must be posed. The same customer must be engaged with several times. Those followers sharing the content, must be personally acknowledged. Visuals must be incorporated in posts. Only the right persons must be engaged with. The response time to queries must be reduced to a minimum. Followers must be quizzed from time to time. Polls must be an important part of the conversations. The overall digital marketing communication must be dealt with utmost care.

Marketing research has been conducted on the state of social media in the present times. As per the findings, just short of 10% of the overall digital marketing spend is allocated on social media marketing. This has also led to the spurt in MBA jobs. Typical roles include Social Media Manager, Community Manager, Social Media Analyst, Social Media strategist and Director of Social Media. Certain challenges however have crept up. ROI projections for social media marketing campaigns have becoming difficult to quantify. For exact measurements, tools are not commonly available. As a shift in this industry, buy buttons have exploded in usage. 

n order to succeed at talent management and recruiting the right fit for a firm, certain suggestions have emerged. The hiring plan must be part of corporate strategy from genesis. Senior management must be in the loop for the same. The best available resource must be selected. Cultural fit of the applicant must be analyzed beforehand. The candidate must demonstrate some passion for the profile. Work culture must be positive pre-recruitment. Internal promotions are always valuable in the long run. Existing staff members’ contacts must be tapped into. The organization’s brand must be promoted across social media. Also, the applicant must be given access to quiz the interviewer.

Flagler county in the American state of Florida has emerged as the hottest tourism destination for a niche segment called wedding tourism. A number of specific theme based marriages are taking place here. Taking advantage of that, local marketers have started providing management training to local residents to cater to this huge demand, as these people do not have hand-on experience on the same. This region had earlier tried sports events, but now weddings form huge chunk of niche tourism.