MANAGING in the

NEW WORLD

There are some industries which are facing stronger digital disruption than others. Even mundane activities like dry-cleaning, garbage collection or money lending is being helped by mobile apps. There exist health checks, online estate managers and digital marketing. YouTube is one such firm that has disrupted the search industry. Book publishing has been revolutionized by Kindle while the music industry is seeing new developments through the arrival of Spotify. The Netflix model is meanwhile threatening the activity of television viewing.

 

The business revolution unleashed by the likes of Uber and other start-ups such as Instacart, Postmates and Handy is threatening to change the corporate world. Yet, blind copy is not the solution. This is leading to generation of new jobs and especially contractual or freelancing assignments have exploded in numbers. Most of these workers possess the W-2 status and distance between employee and firm is ever rising. Thus talent management is suffering as proper management training processes then do not exist. 

Post the conclusion of the nuclear deal, Iran hopes to attract greater number of inbound tourists to view the rugged terrain, history and culture of the country. Discussions are on to ease banking restrictions which would enable booking of hotel rooms and usage of credit cards. Also British nationals are hoping visa restrictions may be eased so they may visit on their own rather than only as part of packaged groups as is the present regulation. The Rotana hotel group based out of Abu Dhabi and the French Accor group have both decided to invest in luxury chains in Teheran to take advantage of this new development and thus in the process creating large number oftourism jobs.

Business research has come up with certain financial services where innovation is top priority. First one of them is consumer payments. Then there are distributed ledgers. Business analysis using data analytics has become crucial here like other industries. The channels of accessing information must be all linked. Usage of social media will further enhance banks’ knowledge of the customers helping serve them better. Individual users must be provided value across platforms. Peer based lending especially towards SMBs must be promoted. Innovation is also crucial an element within the supply chain of this business. Security at final transaction level is increasingly being seen as critical. Finally, there is the concept of ‘digital on-boarding’ which uses electronic verification within the overall purchase funnel.

Turkish tourism sponsored a segment of the NY Times Travel Show in 2015. The purpose was to promote Turkey as a tourist destination among American who as per market research, are the eleventh largest nationality to travel to the country though numbers haven’t risen lately. Part of the event was targeted at travel professionals with full time tourism jobs and the other segment was aimed at the viewing public. Top writers and chefs also prominently visited the fair.

As per marketing research conducted, certain methods have emerged which can viral content for audience to lap up. Barriers for audience to share content must be reduced to the bare minimum. The overall packaging of the product has to be superior to competitors’ offerings. Like a diet where healthy meals need to be complemented occasionally with the splurges, similarly even content has to include serious human interest stories along with more frivolous content. Trends from other industry must be inculcated in ways they may be implemented. Simply knowing the audience will now work. Their aspirations in life need to be tapped into to create and share meaningful content for them.

Two of the best known disruptors in the present business world- Tesla and Uber- are all set for collaboration. Uber’s corporate strategy has declared an interest in contracting a huge fleet of Tesla cars for its own cab services. Tesla’s cars are famous for being environment friendly while Uber has disrupted the can industry by taking advantage of crowd sourcing. This can only be good for the environment as on the one hand, Uber encourages the possession of fewer personal cars, while Tesla ensures that when these cabs are hired, they do not leave very strong environmental footprint.  

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