Certain tools exist which are extremely effective in boosting firm’s digital marketing. On top of the list is smallpdf.com which compresses PDF files thus enabling the marketer to easily send larger attachments for customers. Hubspot’s Topic Generator tool is so advanced that on typing a few keywords in mind, it comes up with its own blog idea and post for the unfortified topic. Visme.co is an open source software which allows better visual presentations and info-graphics. WhatWPThemeIsthat.com as odd as the name is actually a pretty useful tool which provides the user with the list of plug-ins or themes on any website. Sameid.net generates business analysis with extensive usage of data. Builtwith.com allows for competitor report. Finally there is photopin.com which has a photo library from which compressed photos can be used across platforms. 

Business research has come up with some suggestions for boosting SEO tactics at local level. The best aspects of local businesses which the people value must be highlighted. Local businesses too must campaign among the people of the area to provide positive reviews. The website must be optimized separately for local level usage. In order to compete on price with large chains, promotional deals must be offered periodically. Digital marketing campaign must be run using emails to customers so that brand recall is easier for them. 

As per tourism consulting firms, technology affects the travel industry in many different ways. Most obviously, it generates enormous amount of information for potential travellers to lap up. Tour groups can be assembled using online forums. It leads to collaboration as different individuals contribute their own areas of skill to make travelling a better experience. The average traveller has not been empowered as he / she is able to do self-bookings rather than rely on third parties to carry out the same. Numerous tourism jobs have been created using latest technology. The brick-and-mortar segment is adapting to this altering scenario and coming up with their own business innovation in order to survive.  

Certain tactics have been suggested by management consulting in order to derive best inbound marketing results for any brand’s benefit. Buyer personas and their point during the journey must be kept in mind. The website’s design and structure similarly reflects the brand’s sophistication or the lack of it. For business perspective, it is also essential that the content on the website be optimized to be searchable using SEM tactics. The marketing team must also be clear as to the value that the brand is adding to customers. Blogging must be a regular part of the brand’s outreach. The brand must also possess a healthy presence on social media. Emails must not be ignored as marketing research has proven this to be the most effective method. The way the company handles PR, is indicative of the brand positioning intended. Also a sense of customization for various demographics must be incorporated. Importantly, business analysis must be carried out using sophisticated data analytics. 

Turkey is primed to be the leading medical tourism player in the world thus sustaining ever growing tourism jobs. Historically it lagged behind countries such as USA, UK, Israel or those from Europe, but now the trend is reversing. India has also emerged as a major player, but while hospitals in the country are top notch, the surrounding environment often depresses potential medical travellers as opposed to Turkey. While some negative prejudices still stand, Turkey is shedding most of them and attracting inbound travellers from across the developed world. 

Business innovation has often been an individualist thing yet now is the time for the art to merge with overall company goals to derive best results. Business research has suggested some ways to achieve so. Innovation must be seen as a group target and everybody must have a role in the same. Also the economy must be considered as shared and thus shortfalls must be converted as opportunity for generating further creativity. Resources must be considered as common and this ideology is best suited to newly minted start-ups. In fact majority of problems can be converted into progress. The concept of social entrepreneur is fast catching up. This community of people are earning good money by performing tasks which benefit society overall. 

Due to the democratization of the world, customers have now emerged as key facilitators for business innovations in product category. Thus customers must be involved and business consulting has provided us with some advice in order to do so. Social listening must be started by tracking conversations of target audience. On certain forums, customers even provide feedback which lead to social product development. Dell and Starbucks are prominent examples of organizations to have done so. Communication with customers must be as open as possible. Periodic interviews and user experience tests must be conducted to gauge product evaluation by customer. Market trends are showing further signs of this co-creation process. Also this collaboration must not be restricted between the full time employees only but must also incorporate new ideas from external consultants or customers.