In order to perform effective business analysis, specific data must be collected and not any mishmash. The net promoter score must be tracked. All contact records must be updated. User experience must also be digitally stored. The firm must get a grip on the process of purchasing and who makes the decision based on demographic profiling. Each customer can only have a set of decision making powers and those must be tracked. Equally, the organization must be aware of how the business got known to the buyer as this will enable focused digital marketing. Their buying behaviour must be tapped. The specific reasons for customers dropping out must be understood. Twitter followers must always be kept in mind. The firm must also keep a track of the actual location of purchase. Crucially, last sign-in dates must be recorded as this give an idea of the brand’s customer engagement. 

Marketing research has proved to us something which we always had a sense of. Parents and especially mothers are the first teachers in life for all people and professionals who succeed tend to have witnessed first-hand that work ethic at home first. Harvard Business School which is possibly the most prominent MBA institute in the world, did the survey and the study states clearly that when girls grow up seeing mothers work hard and yet balance the work-life balance, they themselves incorporate professional values. 

As per market research, the occupancy rate at Singapore’s hotels are set to take a minor hit in 2015, yet the local industry remains upbeat. The downturn is mainly due to reduced Chinese visitors and increase in online business attracting other forms of hospitality. The AEC conference this year is set to boost tourist numbers. The tourism board does not anticipate any major cuts in travel jobs. This sentiment is echoed by the private industry as well. 

Talent in the USA is drying up and thus there is a major requirement for recruitment solutions to come from the rest of the world. Thus hiring agencies and talent management firms are scouring the planet for the best of minds. Certain professions have seen serious shortage in the USA such as engineers or MBAs with global exposure. The internet has aided in sourcing such candidates. Now not only are CVs analyzed but the candidate’s entire packaging is studied to fit the team. Getting work visas is not the easiest thing to do yet organizations are increasingly assisting in this part to aid their recruits from abroad. All this however is done only once local options are well and truly exhausted. 

Management consulting has identified communication trademarks possessed by leaders which help them excel. They are in touch with their target audience. They gauge body language perfectly well. They possess integrity. Information they provide are authentic. A sense of authority oozes from their talks. Instead of addressing individuals at a time, they speak to entire group as if they were one unit. They have excellent ways to track information from all corners. When they commit mistakes, they are the first ones to admit. Feedback is something the constantly seek. Crucially, they are hands-on at work. 

The FAA of the USA has earmarked a new policy as per which e-cigarettes which are growing in popularity will no longer be permitted inside airline luggage. They pose the risk of fire and are thus considered a hazard. The world of tourism consulting feels that this is a positive move as safety of passengers must always be given top priority. Not just in the USA, but now this regulation is set to be followed in other parts of the globe as well.

Windows 10 has just been launched and it has been touted as being ‘free’ to upgrade. However, some experts believe that this is not the case due to three reasons that have been identified. The ‘lifetime’ of the upgrade is unknown as another version may come up shortly as a business innovation to displace this one. The support system during its lifecycle is not free and thus spirals up the overall cost. Meanwhile experts are also unsure about the ethicality of these updates which are forced upon consumers even if they do not wish for any upgrade. As is well known, upgrades often bring with them their set of bugs and viruses to infect the system rather than improve productivity. Thus there is a need for increased transparency.