MANAGING in the

NEW WORLD

From sports to business and movies, an oft pondered question remains that of how to make teams full of stars actually work for the benefit of the organization. It is often believed too many star names cannot work together. Yet advice from management consulting has thrown us a TER model or Team Effectiveness Review which has conducted business analysis on components of a successful team. The team must have a latent energy as well as balance within. The team’s goals must be aligned with the overall corporate strategy. The same must also be resilient against external pressures to crumble. There must be openness between the team members yet also a ruthless efficiency to execute projects.

While the tourism industry is primed for growth, certain avenues within the same are best for investment within current scenario. Online travel providers are getting bulk of the business these days. Cruising is another industry providing a vast array of travel jobs and investment opportunities. Hotels of course will always remain the backbone. Casinos have become intrinsic to certain parts of the world like Las Vegas, Macau and Monaco, but other destinations are set to grow. Mega resorts are operated over specific activity based tourist destinations. 

Talent management is such a challenge that from the stage of recruitment itself, organizations are keen to select those who fit culturally at the firm. Thus some key questions have emerged which companies are tracking in various ways during the selection process. The first question involves the culture where the candidate fits best at and whether that description matches the present work culture at the firm. Also the individual’s personal values are analyzed. He/she is asked reasons for wanting to work there to see whether the person’s ambitions align with corporate strategy. The candidate is also posed questions about previous employers and best practices picked up there. Finally he / she is quizzed about the work places the candidate was not a fit at and why that happened. These questions help firms delve deeper into candidate persona before making final call.

Certain benefits have been identified arising out of digital marketing reporting tools. It enables minimizing of time guzzling manual tasks. Platforms such as AdWords, Facebook, LinkedIn and Twitter can all be tracked using one aggregator. Accuracy is greatly improved. One gets a 360 degree business analysis and holistic insight. It can track in-depth data on each specific campaign and product category. Marketing campaigns can then be specifically targeted in spite of alternating workloads. Costs can also be optimized and this eventually increases per unit productivity.

Market research conducted by bookings.com has revealed a very interesting trend. A large number of travellers these days, especially the younger lot care a lot for the environment and thus prefer sustainable modes of tourism. Also travellers do not mind taking extra step and doing further study for ideal sustainable locations. This is a practice incorporated not just with stay options but also with food, activities and excursions. With growing economic mobility among the youth in developing countries, international tourism is set to grow fuelling a great deal of travel jobs. Thus there is this need for sustainable tourism.

Emails continue to be the most effective path towards a successful digital marketing campaign. While marketers are often fearful about the backlash in mass mailing, the ratio of complaints to lead conversions is actually pretty low as per advice from business consulting. Another observation recorded is the fact that while more than four-fifths of accounts are primary, it is secondary account holders who complain less. However, the latter also open their mails less and thus chances of them getting converted as final customer reduce greatly.

Harvard Business School is considered right on top among institutes offering an MBA. Certain characteristics define the right fit for entry into the same. The candidate must demonstrate some sense of impactful leadership. The duty of service must pervade other motivations. He / she must be solutions oriented. A sense of passion must emanate from the candidate. The case method is continued to be used to gauge the effectiveness of the candidate. He / she must also possess a vision which will enable the creation of corporate strategy. The person must possess a sense of self- awareness. However, the value system and integrity must never be compromised. During the selection process itself, the person must demonstrate the ability o take initiative. Most importantly, the candidate must be mature enough in dealings

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