Over time, market research has proven that website visitors can be turned into final buyers using video content. They best capture attention. They are also easiest to share. Genuine leads get generated as more than half of customers polled feel greater engagement through videos. The click through rate is certainly boosted by as much as a fifth. Greater levels of conversation by more than a third with customer happen due to videos. Finally, videos are considered digital marketing’s best friend.

A number of cities globally are renowned for their architectural prowess. Riga in Latvia, Palm Spring in Florida, Amsterdam in the Netherlands and San Francisco in California are prominent examples of such. However, as per tourism consulting, the one city most famous for architecture is Barcelona in Spain, exemplified by the works of Antonio Gaudi. Going with the history, culture, cuisine and beaches of the city, travel jobs are an important part of the local economy. 

In the present context, there is too much of data but using it to generate positive digital marketing is what really matters. Business consulting has identified data which can be useful for the same. Hubspot tells us that eleven is the optimum number of blogs a firm must launch in a month. Moz says that blogs which contain videos have three times as much chance to attract viewers than those having only text. Marketing Sherpa tells us that three-fifths of marketers feel email marketing provides ideal ROI. Finally Buffer states that, Tweets with pictures experience nearly a fifth more hits, more than 100% re-tweets and nearly 90% more favourites.

Some methods exist which ensure organizational culture lives on. Traditional metrics of success do not necessarily work anymore. There is a need for newer ones mainly due to the constant business innovation. InMobi is a perfect example of firm having integrated successes with newer recruits as certain solutions which have worked are repeated with greater doze of creativity. The hackathon festival and setting up of highly challenging solutions are examples of such. The concept of crowd-sharing can further be enlarged to include open sourcing company’s developments for others to gain benefits out of.

The engineering and management teams in number of firms are often at odds, yet collaboration needs to be increased positively between the two pillars. Some methods have thus been suggested by a business consultingpublication in order to achieve the same. The management employees to be made understood that the corporate strategy drafted is actually implemented on the ground by the engineering staff. Similarly engineers must be able to respect the marketing team which enables the firm to grow. Problem solvers must be recruited on both sides to promote collaboration. 

Six books have been suggested which are set to revolutionize the way businesses are run and help them on path of growth. Shanno Kaiser’s “Adventures for your soul: 21 Ways to Transform your habits and reach your full Potential” is on top of that list. Joe Pardo’s “31 Life Changing Concepts” is another. Alex Harris’s book titled “Small Business Big Money Online” is an instant game changer. “The Eventual Millionaire: How anyone can be an Entrepreneur and successfully grow their Startup” is another top book recommended by business consulting firms. The there is “The Successful Thinker” by Corey Jahnke. Completing this exclusive list is “Hangouts Marketing Mastery: Your Platform to Enhance Visibility, Attract Ideal Clients, and Increase Revenue” by Michael Bloom and Jon Schumacher. 

Social media platforms are now an integral part of digital marketing. The best marketing campaigns on social media in the year 2015 have been charted. Hewlett-Packard (HP)’s ‘Bend the Rules’ campaign allows creative people to express themselves but in six seconds only. Honest Tea’s ‘Refreshingly Honest” taps into the need for greater good felt across the cities and thus started a contest to find out the most truthful cities. WWF put forwards its point on the urgency for conservation through their campaign titled “The Last Selfie” where the selfies would disappear on Snapchat in ten seconds.