Twitter is not just an essential component of any digital marketing campaign, it is also being increasingly used forcorporate training that is anchored by instructors. They can be used in pedagogical sense by enabling the posing of questions, answering such queries and sharing of learning resources online. It can be used in social sense by improving group experiences, providing encouragement and support to enrolled students. Finally, Twitter can help the management team by providing constant reminders, notifications and learning management tools. 

Business travel is an aspect that has been constantly rising for the past eight quarters. This is particularly benefitting hoteliers and aviation companies where tourism jobs are on the rise. Rental car rates however have dropped average worldwide. Consolidation in this industry has led to base rates reducing and thus remaining competitive for users. The average duration of the business travel too is rising. International business travel has not risen as much as the same on the domestic front. 

Business research has thrown us some ideas which will enable us to be ideal webinar hosts. The webinar can be divided into three stages – pre event, during event and post event. Pre webinar, the team must get adept at using the relevant tools and technology. A test run must be done. Evaluation must be made on space and infrastructure for the event. During the event, the webinar hashtag and social media links must be highlighted to boost digital marketing. Users must receive clear instructions. The event must get recorded for future references. Post the webinar, a parting token must be offered to the participants. The team must listen to the recording to analyze the rights and wrongs for further future improvement. 

Valuation is an integral part in the business analysis process. Certain skills are needed in order to conduct a thorough valuation. A holistic view must be taken into consideration. Results must be linked to people in charge of those operations. The planning and corporate strategy must be there to achieve success. Delivery of all teams and verticals needs to be aligned together. There must also be adequate focus on the future. While investment decision is taking place, the returns must be calculated optimally. Most importantly, efficiency must be a buzzword in all processes. 

The IBTM is an annual tourism exhibition held in Barcelona this year. Business innovation in the field of tourism is particularly rewarded. The winners would have complete access to hosted buyers, exhibitors and visitors. This award is of particular help to startups as seed fund is also available. Real change is often affected by the creativity on display at IBTM. Fifteen thousand odd meetings can then be held the year round. Last year’s winners- Live Group- now has a fully functioning mobile app including a location finder. 

Market research conducted has provided us with certain platforms which must be used in order to attain best possible results out of digital marketing. There must be responsive websites. Search Engine Marketing (SEM) must include paid search strategy as well as search engine optimization (SEO). Advertising must be directed using online displays. Video is the most interactive form of customer engagement. Social media is now an integral part of the campaign especially platforms such as Facebook, Twitter, Instagram and LinkedIn. The marketing must also be aimed at the mobile device. Time and again email marketing has been proven to be the most cost effective channel.  

Business analysis observed using social media metrics have provided us some insights which can help boost social channels. Follower numbers must be as high as possible. Organic growth using own activity is always better option than earned coverage. The metrics must also be used to find out the best content emanating from the firm / agency. Top performing accounts on social media must be used as benchmarks to measure against. While Twitter is emerging as most popular platform for organizations to conduct digital marketing, other platforms, notably Facebook can still give us extremely good results as had been the case with Adidas and Nike.