The top management consulting firms have been rated post business research conducted by Vault. McKinsey takes its usual top position followed by Bain and BCG. Deloitte and PwC take up the next two positions. Accenture has dropped out of the top ten, as its now mainly focused on the technological side of business. Consulting firms have had to change their work patterns as a recent trend showed that top MBAs were being priced away by the technology firms. Bridgespan enters the top ten on the strength of the perceived social benefits its work generates while A.T. Kearney completes the list. 

As per tourism consulting by CNN, certain trips have been identified as dream ones which must be on every traveler’s agenda. Riding the Trans-Siberian Railway from one end of Russia in St. Petersburg to the other end at Vladivostok is seen as one of those. Setting foot on Antarctica is seen as another. Route 66 from Chicago to Los Angeles is considered the ultimate highway to undertake a road trip. At number seven on the list is photographing the ‘big 5’ in Africa on safari. A visit to Italy’s Amalfi coast comes next on the list. The Galapagos Islands are known for their unique marine and land wildlife and exploration of these lands gets 5th rank. Trekking the Inca Trail all the way to Machu Picchu comes close to the top. Then comes the more laid back activity of admiring the sunset over Santorini off the Greek mainland. Sleeping in a bungalow just over water takes up the runner up spot. Right on top is the Northern Lights and not just from anywhere but in fact from Akureyri in Iceland. 

Digital marketing has become extremely crucial so it must emanate from corporate strategy level. There are ways this can be done effectively within a framework titled SOSTAC. The S in the acronym stands for Situational Analysis, O stands for Objectives and S stands for Strategy. Meanwhile T stands for Tactics, A for Actions and finally C for Controls. All these factors must be taken into consideration while devising the campaign. The same could be for increasing sales, generating leads or strengthening brand footprint. One has to be selective about which platforms to use depending on aims. 

As per tourism consulting provided by the George Washington University, the concept of active tourism is growing at a rate of more than sixty percent annually. Activities such as cycling, canoeing, hiking, zip lining, trekking and camping are included in this. Thus instead of typically enjoying a fruit drink on the beaches of Spain, one travels the country by cycle. In this way, the active lifestyle of individuals gets incorporated during their travels as well. This kind of travel is not limited to solo young men, but all segments are getting pulled into this. 

Certain trends have been observed on social media which will help digital marketing campaigns target efforts accordingly. Facebook is increasingly being used by an older population group rather than primarily youngsters as was previously the case. In fact the future is more dependent on the mobile phones than laptops. Users are utilizing social media as quasi search engines. Politics is increasingly being held live on social media. Organizations are using big data to conduct business analysis in order to customize content for individual user personas. 

While Turkey is among the leading players in global inbound tourism, currently ranking sixth in terms of volume, its competitiveness does not match up. This is as per business research conducted by the World Economic Forum (WEF). Thus Turkey is now planning to develop certain tax free zones within the country to free up the tourism sector. The first steps for this will be taken up in the Aegean and Mediterranean provinces such as Dimim and Marmaris as well as west of Antalya. 

The HR department has not often been included while formulating any organization’s corporate strategy. However, this must change for a variety of valid reasons. They best know the skills gap in the organization and how best to rectify the same. The ROI on employees can be improved dramatically by them. This can help reduce turnover as the best of HR professionals have a pulse on the talent market. They can help optimize recruitments throughbusiness analysis which they have conducted using actionable data.