The target audiences for most organizations these days are being tapped using social media which provides them an ideal platform for conducting digital marketing. Certain trends have been observed which must be followed to ensure more fruitful audience engagement on the same. Goals set must be reasonable and achieved. Firms have to somehow start tapping customer conversations. The right tools must be used for these purposes. Talent management is critical and people with the correct skill set must be recruited. The feedback procedure must be swift and transparent. 

A lot of professionals suffer from mid career blues where they get stuck up at certain levels and not getting the desired promotion. There may be multiple reasons as provided by a management consulting publication, but they all have similar solutions. The person may not be universally liked in the firm and this can be an obstacle but to go past this problem, the professional may choose to become the critical go-to person for all hindrances. He /she may not be visible to all, so the person must spend time building fruitful relations. Some verticals in otherwise well stocked organizations, may suffer from a resource crunch due to combination of reasons. This needs to be taken care of and at the right team the person responsible needs to address this issue to the higher authorities. 

It is an oft repeated maxim that the best of leaders know how to get work done by others. That is why very few are actually good at delegation and business research has provided us with certain habits that they all possess in common. They evaluate results fairly and frequently. Open, honest discussion is encouraged within the firm.Business innovation is a constant part of the work processes. They are good at assembling human and material resources at the right time and place. Their decisions incorporate the ‘what’ but the actual implementation is delegated to subordinates. Achievements by team members are lauded. These leaders show genuine interest in colleagues’ work. Finally, they are open to participation by all. 

Corporate training for employees is now such a crucial part of any business, that newer employment development programmes are being developed. Some methods have been suggested by a management consulting publication to improve the same. Managers’ passions must get ignited so that the same reflects when they impart the training. The shelf life of learning and development modules is not very long and this needs to be well understood. Employees must get a sense of belonging and commitment to their own careers’ developmental aspects. Similarly trust must be woven towards the top management. The learning options provided must involve flexibility. Learning needs of virtual teams must be incorporated in the planning. Management training programmes must also be custom designed keeping in mind the various employee personas. 

Business consulting giant Deloitte has come up with a report that suggests that Australia’s economic boom is set to continue but now instead of mining, it will be directed towards inbound tourism. Demand for hotel rooms is set to expand over time. China is now the largest market for travelers to Australia creating en number of tourism jobs.India is another major source and the Cricket World Cup in 2015 further fuelled tourists from the subcontinent. 

Business research conducted has provided us with certain strategies which if followed are set to take the brand’s positioning and value upwards. The user experience has to be improved. The scope of industrial buying must never be underestimated as number of products are in demand within the business to business range. The brand must have a fun appeal without which it will not appeal to the youth which is getting increasingly influential in the decision making process. 

In order to succeed at business innovation, some methods have been proven to be fruitfully implementable. The leadership must understand the need for change. A powerful team must be assembled together. Clear timelines must be mapped. The corporate strategy must clearly incorporate the eventual vision that is envisaged. The process must be kept simple for all to follow. Initial gains will win over some followers. During the process, changes must be tactically implemented as and when requirement arises.