A tourism consulting publication has provided us a list of ten most expensive countries for tourism purpose. 141 countries were studied for this report. The list is started by Austria. Other European countries such as Italy, Sweden and Denmark are the next in line. A notch above is Israel. Australia is the fourth most expensive country for tourists to visit. France is next up. Finishing runner up is the United Kingdom. The most expensive country though is Switzerland. 

The inbound methodology is gaining traction for successfully implementing digital marketing. Some methods exist in order to ensure this works. Search Engine Optimization is the most organic process which yields the right results. Pay-Per Click follows a different model, yet this is needed as an option. Content for communication is key and focus should be put on the same during campaigns. Social media channels such as Twitter, Facebook, Instagram and LinkedIn all have their own niches and enable inbound leads and conversions in their own unique ways. Focus must also be put on the landing pages where the Call to Actions will redirect traffic to. All these steps need to be applied consistently in order to gain results.

Harvard Business School which is the foremost in the MBA field has provided us management consulting about some traits which every top leader must possess. Effective leaders can wade through complex situations with ease. The best of them eventually end up managing global corporations. They focus on corporate strategy and its implementation. Business innovation is a continuous part of their leadership. These leaders take advantage of networks developed. Customer engagement is also a part of their ideas. They are flexible with their personal and official requirements. Agility in learning is a buzzword for them. 

In the present times, talent management has attracted a greater sense of urgency. In order to succeed at the same, some formal processes have been proven to be successful. A narrative needs to created behind the requirements of the firm. A sense of absolution or forgiveness must exist in the organization so people do not feel constrained. Some champions must be identified within the firm who can vouch for the practices and motivate the newer employees. Existing business requirements must be aligned with expected future needs. 

In today’s world of co-creation and co-marketing, the role of affiliates has risen exponentially. Some methods have been identified post business research which if followed, will provide organizations good results in identifying and finalizing agreements with affiliates. First an assessment of existing affiliates needs to be done. The concept of seasonality must be applied where all affiliates are not required during all times of the year. The recruitment plan must cover optimally half a year. Measurable targets must be set for the affiliates as well. Even post recruitment constant business analysis on productivity from affiliates needs to be conducted. 

As per marketing research conducted, a five stage module has been suggested for successful digital marketing using social media. Every marketer must develop a social identity for the firm which will be followed across platforms. The focus has to be on providing value to the community which will in turn seek the marketer for the services on offer. Content has to be developed keeping in mind the target audience. Social campaigns must be initiated but only after the above mentioned steps have been started. Social intelligence requires constant business analysis using big data and the improvisation needs to be tactical rather than single time.

The major business innovation required to improve the supply chain services would be in Sales and Operations Planning (S&OP). This will improve risk management potential at the control centre. Also quick and smooth corrective steps can then be taken to rebalance the supply and demand axis. Certain technologies will be needed to achieve all this. Better supply chain applications will be top priority. Improves business analysis using sophisticated Big Data analytics will be applied. Using cloud technology and sensor data, supply chain software will now be able to pinpoint exact location.