Like most industries, healthcare too is at present getting disrupted by digitization. Apple Watch and fellow wearable technologies enable generation of huge amounts of data on minute-by-minute basis and thus helping firms conduct business analysis with far larger sample of information that previously. Even technology that is essential for the health is increasing in usage. Also now health related apps are increasingly occupying smart phone screen space. These apps provide great potential for firms to conduct their digital marketing. Even remote monitoring of chronic illnesses for possible diagnostics is well on the rise now. All this is mainly aimed at preventing rather than curing diseases.

While being likeable is a desirable quality, business research has proved that not all leaders possess the same and those who do, know a few additional points in order to be effective. Being nice doesn’t always enable the leader to win the race. In fact playing nice but not meaning to be so can instead be counterproductive. It is always desirable a trait to be transparent in dealings rather than holding grudges or negative opinions. Thus the ideal it to strike balance between being liked, respected and even feared to some extent.

Domestic tourism in France has been declining due to internal economic problems, yet contrarily, the duration of individual trips is expanding. Inbound tourism is increasing majorly and France is expecting to welcome a hundred million international tourists by the year 2020. This is planned to be achieved in part by the ‘be nicer to travelers’ slogan that has started doing the rounds. This growth is set to be accompanied by the creation and further sustaining of several kinds of tourism jobs.

As per management consulting provided by a team building expert, business talent is desirable but that along won’t be enough for success in the field. Instead the corporate strategy must involve a proper mission statement to enable talent management to flourish. Also team ethics must flourish and in fact the word team has even been used as an abbreviation for Trust, Excellence, Accountability and Motivation as pillars for ensuring the same happens. There must also exist free flow of communication and regular meetings between the team members.

The concept of Resource Based View (RBV) has been around for a while according the which, firms must be judged on the value they have added vis-à-vis the resources on hand. Thus business research was conducted to test this theory and it tested managers’ ability to be fungible across domains- finance, brand and human resources. For conduct the study the movie industry was taken and multiple cinema directors were put to the test. All these movies were created by top production houses, were released between 1996 and 2003, had more than a thousand scenes and had several producers. The business analysis used the regression tool and realized that experienced producers did best as opposed to rookies when they were working with established stars on lavish budgets. But while working on tighter budgets, the inexperienced producers did better as they were better at multi tasking. With experience gained, one tends to specialize in areas of skill and thus becomes weaker at bootstrapping.

Some key factors have been outlined which firms must keep in mind while developing SEM initiatives for the B2B segment. First of all there must be concrete offers which attract the crowd. It must be backed up by quotes, demos and sales contact information. A CTA or Call to Action has become critical these days and they invariably direct traffic towards the landing page. Contact and registration forms must be neatly laid out. The sales team must be in a state of readiness. Also keywords must be incorporated in the communication. The website must follow basic digital marketing tenets by inscribing HTM titles, Meta tags and URLs within the pages. The body copy must be short and bulleted. Extensive usage of images must be made for depicting products, diagrams, samples, promotions and key personnel. Testimonials and client references are most useful in today’s peer-based reviewing patterns. The firm must also market itself aggressively on social media. Also business analysis using sophisticated data must be made to assess the conversion rates across different platforms.

According to tourism consulting provided by the WTO, tourism is now a trillion Euro industry with more than a billion global travellers in the year 2014. This has fuelled numerous travel jobs. The USA was the country where travellers spent maximum amount of money followed by Spain, China and France. Chinese tourists meanwhile spent the maximum money while on international travel followed by nationals from USA and Germany. An increase of up to 4% is expected to follow this year.