Mobile marketing is entering a phase where opportunities will galore. Thus some trends have been observed usingbusiness analysis and some questions need to be answered. The marketer has to decide which social media platform to use mobiles best for. Also how much of wearable technology or virtual reality need to be aligned with mobile marketing strategy. Location based digital marketing is another area companies are working hard on especially retailers. The concept of customization for customer segments is another area of focus. Finally, the concept of gamification needs to be utilized more extensively for customer acquisition and further retention

Dubai is fast emerging as the medical tourism hub for the region. It has invested in top notch medical facilities and language skills were already high in the Emirate. As per market research done, half a million medical tourists are expected by the year 2020. The board is pushing the concepts of sports medicine, plastic surgery, dentistry, orthopedic and laparoscopic neurosurgeries as major medical activities. The Canadian Specialist Hospital has emerged as among the best performers in the region.

Influencers are increasingly playing in bigger part in the overall marketing strategy. As per market research, more than 90% of consumers, have utmost trust on peer based recommendations than all other forms. There are some reasons for the same. Customer engagement through conversations on social media is a must, yet firms aren’t doing so effectively. Thus there is need for influencers to do the talking on behalf. Influencers can also access the target demographic area better as they themselves concentrate on certain segments. It will also drive genuine recommendations and generate authentic product advocacy.

Digital marketing at industrial level needs to follow certain principles in order to be more relevant on social media. The marketer must know the target audience to connect with. Social media must be used to fulfil genuine requirement. Some business analysis must be conducted to understand what the audience does with the respective content. Recruitment must focus on getting the very best. The firm must keep a track for business intelligence at all times. The engagement must be consistent. Beyond just the numbers, the firm must explore ways to become ideation leaders within the industry. However, social marketing must align with other forms and not be standalone in pitch. Most importantly, one needs to remain patient and not be trigger-happy with decision making.

corporate strategy level, it has become extremely pertinent yet tricky to get the marketing bit correct. Marketing research by Signal has informed us that only 10% of marketers do not believe in integrated suites yet the majority have not implemented them and still possess separate platforms for CRM, data analytics and demographics mapping. Also content to engage customers is proving to be a bone of contention. Thus prognostic modelling and programmatic promotion are gaining traction all based on specific data.  

China’s social mobility is fuelling an appetite for cruises in that country. While the USA remains the market leader, the UK, Germany and Australia remain other major marketers. Yet, as per market research conducted, there was nearly a four-fifths increase in cruise travellers from China between 2012 and 2014. In fact numbers are set to top four million over the next couple of years. Shanghai and Tianjin are emerging as among the hub destinations from Miami and New Jersey among other ‘developed’ world destinations.

Big data is proving to be an exceptional tool for effective business analysis. This can then be further used to define the marketing strategy. Business consulting has come up with some ways in which such data us changing business. Big data is boosting business efficiency. Buying patterns and user behaviours can be tracked thus driving current businesses. This big data is even providing marketers with forecast for future business trends. Geo-targeting is facilitating actual financial collections. Metrics which must be tracked include- email open rates, click through rates, social media engagement, views/shares/comments on blogs, surveys, Google Analytics reports and coupons enabled for digital marketing.