Though oft ignored, email remains the single most potent tool to conduct digital marketing. It is a tool which aids in social media marketing by diverting traffic towards the platforms the firm is active on. The company blog can be advertised by sending the link to all relevant contacts. Crucially even products can be promoted via email as latest offerings can be sent across to contacts. Marketing research has repeatedly proven email marketing to have the best ROI among all forms.

Japan is seeing major tourism inflows into the country. Kyoto remains the top destination for American travelers due to the art and culture of the old city. This has generated numerous tourism jobs in that region. Hokkaido is another region being promoted primarily due to its four distinct seasons and the floriculture at hand. In business research conducted, Tokyo has been voted as the top destination to stay on earth ahead of other strong contenders such as Vienna, Berlin, Melbourne, Sydney, Stockholm, Vancouver, Helsinki, Munich and Zurich.

Business research has thrown us three major biases which occur during the hiring process which happen without intention. Most recruiters tend to get attracted to those who look or speak similar to them. Candidates’ competencies tend to get overlooked in favour of stereotypes. Indians for example are considered good at maths and thus they often get preferred even if another person from different ethnicity may have been the better choice. Recruiters however get cold with aspirants they consider a threat to their own status within the organization.

A growing number of professionals are seemingly get disillusioned at workplace. Thus business innovation is taking place constantly to reinvigorate the crowd. The professional career is now being seen as a journey rather than a means to an end. Continuous education is being stressed upon. An executive MBA is one way of achieving the same. Thus, number of people are embracing the community and wanting to be part of the same rather being stuck up on their ivory towers.

On the recommendations of tourism consulting firms, the board of South Africa has devised Indaba, an exhibition to be held. This event is mainly for the Xhosa and Zulu people of South Africa but this year it will enable all African countries and tour operators to optimize their yearly targets and network for business deals. As abusiness innovation, Indaba has even effected a matchmaking system by which each of the exhibition entrants will be analyzed and provided the list of exhibitors most suited to their business or personal needs. 

Smart products have become the true business innovation of the present times being present in all aspects. The best example could be the new smart Johnnie Walker bottle which shows product information and cocktail recipes when a smart phone is flashed next to it. This also captures data vital for business analysis. It also acts as a logistics monitoring tool as the head office can track its presence. Firms not yet on-boarded to this technology need to adopt this fast.   

According to reports from market research done, the state of Indiana attracted tourism revenues in excess of ten billion US dollars in 2013. This also led to the support of nearly one hundred and ninety thousand tourism jobsthere. This is nearly five percent of the state’s percentage of people employed. Also it marks upwards of six percent of Indiana’s tax receipts and more than one and a half percent of the state gross domestic product.