Market research has been conducted to gauge the level of business innovation at various firms and further rank them in order. A specific formula for the same has even been developed by Credit Suisse called HOLT. The first component in this is to assess the expected cash generation over the upcoming two years. It then analyses free cash flows of the times to come. The company’s overall ROI volatility over the previous five years is then taken into consideration. Finally the percentage of incomes, the company has ploughed back is studied to get the final figure.

As per marketing research conducted, some strategies have been suggested to maximize marketing potential to customers. The campaign especially that for digital marketing must involve frequent yet fresh content for the website, mobile page or app and social media. Push messages must eventually be succeeded by genuine customer interaction. Customer engagement must also seek to provide individualized solutions. Even customers must be encouraged to support common socio-cultural causes. Marketers must let go of assuming that new products will always succeed or that customers are seeking greater number of options.

During confrontation in professional world, some people get found out while others thrive. A management consulting publication has provided certain pointers, following of which will lead to leveraging conflict rather than suffering due to them. Sometimes staying quiet can help. Conflicts must never be made personal agendas. One must never hesitate from posing questions. In case of a mistake, the professional must acknowledge his / her role in it. Hot tempers must never come in the way of remaining focused at work. Also one must never run away from the conflict and instead develop positive long term solutions via them.

Some business innovations in the ecommerce sector are in the offing. Mobile locations are being tracked by marketers to conduct their digital marketing and eventual selling. Customers these days want immediate delivery of their products desired. Thus super quick delivery or pickup is set to rise. Ecommerce industry is also looking at increasing integration with the brick & mortar segment. The discovery of options is getting increasingly customized for buyer personas. The concept of co-creation is gaining ground and ecommerce players are getting into the act using social media platforms.

A business consulting publication has suggested some minimum qualifications entrepreneurs need to posses when they initiate a startup. Their experience must be broad and extensive. They must be willing to take risks. They must have a track record of initiating and actually executing business innovation. The entrepreneurs must possess the ability to negotiate and budget before formulating the corporate strategy.Fruitful relations must be developed across the industry. Thorough business research must be made on success stories of similar startups. The persons responsible must have an awareness that certain competitors will soon attack the organization. In spite of intermittent failure, the persons must be ready to slog it out and stay true to initial vision. Finally when success is achieved, that must be enjoyed and not delayed.

Much has been debated on which is better for digital marketing– mobile ads or mobile apps. Both however, have their own set of advantages. Mobile ads are good for driving traffic to the website. Sometimes people view ads but do not click on them. Even this is good for the firm as at least people are viewing the brand and its name gets reinforced in their consciousness. Mobile apps on the other hand are ideal tool for customer engagement and interaction. Thus there is no clear winner, both have their own set of advantages, it depends on what the firm is looking at.

Business research conducted has provided us with some suggestions which must be adapted to ensure success while using cloud technology. One must start using the Cloud with a clear intent of use in mind. Also the focus must be on end results and not on the fancy features. The approach taken must include interaction and communication. The proper team must be set up to make full use of this technology. To aid this team, adequate resources must be assembled. As the cloud initially is an expensive tool to integrate, the firm must identify an executive sponsor to financially support the initiative during the genesis.