Certain measures are typical taken by digital marketing professionals on daily basis. Consumer experiences must be programmed to give them best options using multiple skill sets. These marketers must act as partners to their respective clients. Thus instead of being mere vendors, they develop long term valuable relationships to get repeat business. Another major challenge is to stay on top of the industry and for that business analysis on competitors is a must. The knowledge level must be developed further.

A Career Builder anchored business research has found out that increasingly people in the Asia-Pacific region are faking their resumes. Thus some incredible mistakes crop up in these and some of them have been highlighted in order to learn from the mistakes. In work history one wrote ‘whorehouse’ instead of warehouse. One’s personal website was linked to a porn site. Another introduced oneself as ‘hey you’ in the cover letter. Crudely speaking, the funniest was one where the applicant had listed as reference an employer whose money he had embezzled and now faced an arrest warrant from them. This is where recruiters and hiring managers need to be extra vigilant at present times.

Team and talent management have been proven to be amongst the trickiest task of working remotely. Internet connection becomes critical to the entire operation but it allows greater flexibility at lower costs. Even if the leader is beyond sight, he/she must at some stage build eye contact with the team members. Also the team must be kept busy at all times to prevent employees from feeling lost or have time for any confrontation. Employees must feel that chances for growth and development in the firm exist and thus frequent rounds of corporate training help.

Scotland has developed a sustainable tourism plan which aims to discourage cars as mode of transport. Public transport is being promoted across the region, and smart phones are being tagged with all such route maps. Hiking is also being promoted as Scotland has some of the best possible sites for the same.Tourism consulting agencies state that a substantial percentage of tourists avoid public transport due to fear of getting lost but this trend needs to be downplayed as Scotland has some of the best public transport and most people stay within walking distance of a bus stand.

Management consulting giant Accenture has put an end to annual performance reviews. Instead it will gauge people’s performances and initiate the pay rise based on other parameters. A four pronged study will look to understand expectations, understand niches for growth and build on existing strengths usingcorporate training. Thus priorities between employee expectations and organizational goals will need to get aligned together. The feedback system needs to be a continuous process rather than annual. The communication needs to be forward-centric. No rankings are to be established as they foster a negative culture as per Accenture’s new policy and decision.

A major business consulting publication has suggested seven social media platforms which are sure to rise in usage and applicability for digital marketing by next year. Wanelo is the first one of them and it is a social shopping app. SlideShare allows us to share our PowerPoint presentations and extract content from other relevant users. Shots is an app tied to the camera whose sole focus is to help in taking ‘selfies’. Ello is an all purpose social networking forums which has combined the best from Facebook and Tumblr. Hyper allows us to post and share pictures along with geographic tags. Bebo is actually not new but has reemerged in a different format and allows communication even without the usage of pictures. This is another social networking forum, yet only a single post is allowed per day to reduce the feel of looking cluttered.

A Deloitte anchored business research has questioned the way supply chain firms are being run and many of them violate basic human and environmental norms. Procurement is often done in unethical conditions. Also most supply chain managers feel their team members are not provided enough corporate training to start with. In the UK, dairy farmers and milk retailers are facing major shortage and with food prices at low level. Thus, large organized chains like Tesco, Waitrose, Morrisons and Sainsbury’s have been targeted to develop customized procurement conditions to help smaller farmers. There is major need for holistic thinking and strategic leadership in this industry.