Corporate strategy is usually the more practical part and thus must be seen as the benchmark for execution than the often dreamy business plan. Some reasons exist for the same. It helps in determining the company’s vision. Exact goals and targets may then be set. Strategy acts as the glue holding the overall plan together. Execution thus starts based on the final strategy plan and though there may be tactical changes along the way, the business innovation must never be reactionary.

Sustaining an existing customer by servicing him / her is usually a much bigger challenge than generating new ones. Similarly it is important for sales teams to encourage customers to spend more on their visits rather than expecting repeat visits. Some ways have been suggested by a business consultingpublication. Customers must be induced by describing the compounded value proposition and how costs increase with each visit, thus maximum must be made of the existing visit. It is also more convenient. Incentives must be offered for shopping more at the same time. While too many choices can empower customers, a combination of maximum offers in a package can induce them to actually purchase and thus try them all out. The ego of customers must be targeted to boost sales of high value branded products. The concept of reciprocation must be tried out where stores that give away more freebies are seen with affection by customers who then reciprocate by purchasing from them. Scarcity induces urgency among people to buy. Thus time and stock scarce offers are advertised especially using email and digital marketing. Crucially, social proof via tweets, reviews, blog mentions etc. have become cornerstone in marketing and thus sellers are increasingly attaching their brands to this phenomena.

Real time digital marketing in the past referred to tweets or post about any event trending at the time and leveraging the product/service using the theme. Now the definition has altered and three brands have done wonders to inspire these changing norms. Applebee’s Grill & Bar has such a strong business analysiswing that each of its existing customers get tracked and the location based software keeps alerting the person about the real time offerings for that moment in the store nearby. Netflix takes one time data from the user and each time the person logs in, he/she gets information on TV programmes best suited to his/her tastes. eBay has such grasp on customer touch points that after each transaction, repeated offerings are custom built for the person based on the buyer persona he/she fits into as per the firm’s algorithm.

Sports facilities

Tennis, Volleyball, Gymnasium, cricket, Football and Basketball facilities available on campus (in Delhi).

Hostel facilities

Hostel for girls and boys with ultra modern facilities and all services in residential neighborhood outsourced to professionals with boarding and lodging and preferential facilities to suit individuals.

Other facilities

Common Room with indoor sports including Table Tennis, Chess, Carrom, and Snack Bar on campus.

Library & IT facilities

• Comprehensive library with more than 10000 volumes of latest books, Internet, CDROMS, video and audio tapes.
• Computer Labs with high speed 128 Kbps Internet connectivity on all machines.
• 1,200 Journals online.
• Classrooms equipped with audio/video facilities and LCD projectors.
• Fully airconditioned campus.
• Wi-Fi Campus.