Marketing professionals often get labeled as creative and artsy. While this is often complimentary, it is usually misleading as beyond the stunning visuals or path-breaking idea, lies a thorough study of business analytics. However, any measurement is not good enough, the marketer must know what to evaluate. While site traffic is an important statistic, more informative is the quality of the same. Thus either bounce or conversion rates must instead be analyzed. Calls to Action such as requesting for demo must be made appealing and in such a way to appear relevant to customers. Similarly, the quality of testing and retesting The ability to test, assess and then retest is what qualifies as truly holistic measurements. Such A/B tests are ideal indicators. A Ferris wheel approach works best here as all is cyclical and constantly evolving.

Source:https://www.forbes.com/sites/forbesagencycouncil/2017/05/31/the-key-to-marketing-success-isnt-your-creative-its-your-analytics/#54f7520e518c

Uploaded Date:19/06/2017

According to some management thinkers, customer service can prove to be the business differentiator. A lot of companies operate at the bare minimum of servicing yet get along well. As long as consistency is maintained at work, even average performance can lead to massive goodwill with customers. Research has thrown up some examples of how to win this challenge. Firstly, customers must not be made to wait, but response time must be the least possible. It looks bad to charge customers for every small piece of work, rather all-inclusive packages work better. Customer service can never be planned at the executive level but must come down from the very top. Social media has proven to be an extremely potent force for digital marketing and its use must be made to the hilt. Finally, all marketing campaigns and work aspects must be measured using data analysis methods.

Source:https://www.forbes.com/sites/shephyken/2017/06/03/disrupt-your-industry-with-stellar-customer-service/#3425a3501f0f

Uploaded Date:19/06/2017

The first quarter of this year has seen record number of retailers filing for bankruptcy in the USA. At ten, is the largest number since 2009 when eighteen retailers did so. US retailers have for decades suffered from a tendency to overstore and be unfocused on target markets. Add to that online shopping has created added trouble. At Payless Shoes Source to cite an example, the mantra has been BOGO or Buy One Get One for far too long, losing its competitive edge over time. A lot of its stores aren’t productive enough. Even fashion giant Ralph Lauren is downsizing its operations at places. Even iconic brands are facing retrenchment. Business consulting provided by a marketing professor from Wharton tells us that a lot of malls will get adversely affected. The top tier ones will face less erosion as people will continue to visit them due to multiple benefits. But second and third tier malls will see business erosion due to the departures of retailers such as Macy’s or J.C. Penney. As people do not like visiting empty malls or dining out at empty restaurants, so such places will face major survival challenges.

Source:http://knowledge.wharton.upenn.edu/article/are-retailers-facing-a-coming-tsunami/

Uploaded Date:02/06/2017

Product managers are the people responsible for launching innovations for the market to lap up. Yet to truly make their mark, product managers need to hold a grip within the organization they work at. A product manager becomes a product leader when his/her actions are coordinated towards the overall corporate strategy of the firm. A product leader to be successful needs to be good with people and have a knack for lifelong learning. The vision which is articulated by the person must be grasped by others in the organization so they can see what the team is working towards. Soft skills such as writing, corporate communications, selling, negotiation skills and time management also play a vital role. The right tools must be used as amplifiers in the work process.

Source:http://innovationexcellence.com/blog/2017/05/06/product-leadership-how-top-product-managers-launch-awesome-products-and-build-successful-teams-book-review/

Uploaded Date :02/06/2017