One area in which fleet- footed startups possess a massive advantage is in scaling up at speed. This they achieve, often with limited resources. Large companies need to incorporate this skill in to their playbook. Consumer companies are now taking lessons from start- ups and digital natives, on how to execute business innovations so quick. Very little of the growth has emerged from the larger legacy companies over the past five to seven years. One area in which start- ups revolutionized the digital marketing space was through the right use of bloggers. Fashion bloggers for instance helped jewellery chain Bauble Bar set the tone. Uber too has been at the forefront of product and service innovation. B2C companies have set the trend in this.

Source:https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-to-move-fast-innovation-at-speed-and-scale

Uploaded Date:23 July 2019